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It's highly unlikely that any Web site has talked as much about Cereality Cereal Bar & Cafe's impending arrival than Chicagoist.
After all of this talk, we finally know where, exactly, they'll be located.
Cereality's announced today that the first Chicago store will be located at 100 South Wacker at Monroe, across the street from the Chicago Mercantile Exchange.
Aiming for the work crowd, Cereality's 1300-square-foot store will feature WiFi access and "comfortable non-traditional" seating. Beds? Bean bags? Because that would rule, though Chicagoist doesn't know how much use the busy folks at the Merc have for a bed, rather a good ol' fashioned chair.
The press release mentions that Chicago and its suburbs "presents a wonderful opportunity for Cereality," so Chicagoist guesses that it shant be long before more of these start popping up like so many Starbucks, Cold Stone Creameries, and ... you get the idea.
Look for the store to open in late Spring.
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Huh. I work at 100 S. Wacker. I haven't seen any signs around the building welcoming our newest tenant yet, but I'll let you know when I do. I thought Cereality would have opened closer to the CBOT, which trades wheat futures and the whole grain/cereal connection would have made sense.
Last week, I visited friends at Penn last week, so I got a chance to visit their Cereality. Huge drawers full of cereal behind the bar. A salad bar of toppings, which are put on for you. I got the standard two scoops of cereal with one topping for approx. $3, then had my choice of milk at the self serve milk bar. This was nice, as I like a lot of milk in my bowl.
There was a long wooden table, a bar with tall stools, and a loungy area with couches. Free Wi-Fi. A tv showing CNN. Let the grains begin . . .
I think they just made it official today, so there might not be signs up for a couple of days or so. Also, I don't believe there was more of an exact open date than "late spring," but let us know when you see some signs, Jasmine!
Am looking at my previous post: "Last week, I visited friends at Penn last week"? Oh lord.
I'll try to keep y'all posted on Cereality as soon as I see surly construction workers putting the space together.
Are they cereal?