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So, maybe we can deal with the Skyway having a corporate name. Or how Wrigley's bleacher seats are now the Bud Light Bleachers. Or how half of Millennium Park is named after one rich corporation or another. But how much is too much?
We should have put 2+2 together, but didn't really think that after last week's Skyway announcement, that the city would start looking for companies interested in putting their logos on city buildings, events, programs, and even vehicles. City Hall issued a request for proposals from companies who'd like to put their name on our stuff and are willing to shell the money for the rights to do it.
Don't think we'll be seeing Pay Day Loans Chicago Skyway or Playboy Chicago Skyway, as we suggested, any time soon, though. Budget Director Paul Volpe says the city isn't just desperate for the cash and that "The corporate image would have to be consistent with the city's values" and that "anything that does not violate or put in jeopardy the city's reputation or world-class image is on the table."
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This is happening already in Rogers, oops, I mean Aronson Park.
I guess this sorta goes along with those new signs on Michigan Ave. that say "CITY INFORMATION" but they're all full of Heineken ads. Maybe I'm crazy, but when I see a sign that says "City Information," I expect it to have things like bus routes, maps, maybe a list of events.
I addressed that isssue, bid the naming rights on Richard J. Daley Center, James R. Thompson Center, and John H. Stroger Jr. Hospital. Any suggestions? Patrick McDonough, Chicago.
The funny part of this is..
"The corporate image would have to be consistent with the city's values"
Just wait until Chicago finds out that a corporate image is just that, an image.