If You'll Be My Dixie Chicken

2006_10_dixiechicken.jpgIt's often said that the best ideas are the ones that are stolen. With that in mind, leave it to McDonald's to test market chicken biscuit sandwiches in 800 stores, including a handful in Ohio and Michigan. Can Chicago, the Promised Land of the Great Migration, be far behind?

The sandwich is a response to the successes of the popular Chick-fil-A chain and Wendy's, whose premium chicken sandwich menu consistently outsells Hamburger U's. It could also be a preemptive strike to Wendy's soon-to-launch breakfast menu.

The sandwiches are heavily promoted in Southern states through billboards, radio spots, and other ads featuring Ronald McDonald, urging folks to join him in "doin' it Southern style." Normally when Chicagoist hears that, we're expecting some punch line about getting your corn from a jar, watching a bunch of men drive in a circle for three hours, or marrying your sister. Seriously, it makes sound business sense for McDonald's to test a chicken biscuit sammitch. Two major reasons for McDonald's resurgence have been via innovations in their breakfast menu and the introduction of premium chicken sandwiches, which have the initial allure of being healthier than, well, everything else on their menu. That is, until you look up the nutritional information for their premium grilled chicken classic sandwich. We'll wait.

Jeebus!

If you want to get your hands on an actual Chick-fil-A sandwich, the closest store is in Racine. If we knew that, we wouldn't have made our hosts in Nashville drive us out of the way for an order of waffle fries.

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Comments (11) [rss]

There's a Chick-fil-A in Racine!?! Road trip...

Since leaving Atlanta, the only times I've been able to get me some Chick-fil-A has been during connections between flights in Dallas. They've always been in the morning, so I've been able to get the chicken biscuits, which were my favorite menu item anyway.

Yup, Benjy. Only 57.35 miles away from my house. Let's take Metra. We can gorge on Chick-fil-A, drink cheap beer, and bring back a kringle for CP.

ye gods. i never thought the bun would be the main culprit in a mcd's sammich.

"With that in mind, leave it to McDonald's to test market chicken biscuit sandwiches in 800 stores, including a handful in Ohio and Michigan. Can Chicago, the Promised Land of the Great Migration, be far behind?"

I assume that's a dual reference to the African American migration to the North AND how much they just love chickin'. Classy, Chicagoist!

The Chick-Fil-A is in a rather crappy/typical mall, but if you're a fan as I am... it's absolutely worth the trip. (Yep, been there multiple times!)

McDonald's can't compete with Chick-Fil-A.

You know what they say about assumptions, Tyler. Keep reading Chomsky!

Holy crap! There's been a Chick-Fil-A so close this whole time and I never knew??? I've only been able to get it when I go back to NC 1-2x a year. Paul, I second that, McD's will never ever compare to the Chick.

Also, I don't get the corn from a jar reference. Please explain, ESPECIALLY if it's dirty.

I think Chuck's point is that many Southerners, not just African-Americans, migrated here so it might make sense to test-market Southern-style sandwiches here. You can agree or disagree with that assertion, but I don't think it's racist on its face.

Mo: "Corn from a jar" is a reference to moonshine. From the song "Rocky Top": "Corn won't grow at all on Rocky Top/dirt's too rocky by far/that's why all the folks on Rocky Top/get their corn from a jar."

Mr. Smith, I can see your point, I just think it's vaguely worded and can go either way.

And Chuck, I don't read Chomsky.

Well, there's hope for you young people yet, Tyler. Apologies for the confusion.

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