Election Day Coverage: McRib Is Back

By Andrew Jenkins in Food on Nov 7, 2006 8:04PM

On such a democratic day as this, in which we gather as a country to elect our political leaders, we found another referendum for you to chime in on. It’s November, so along with leaves, smear campaigns and turkey calls, this month also brings with it the annual resurrection of McDonald’s McRib Sandwich. And just like last year, McTrans has created a McRib Farewell Tour Web site, complete with a “Save the McRib” petition.

While we’re not advocating for or against the boneless pork-ish creation, we would appreciate it if McDonald's would come clean and divulge why the damn thing isn’t always available. Our piggy intel has suggested that the world’s pork production is not large enough to handle year-round sales of the McRib. Who knows? In any case, McDonald's continues its disgusting display of marketing ingenuity, toying with a trans-fat-induced public that craves fast-food pork.

This year’s McRib campaign includes a Web site for McDonald’s fictitious group, the Boneless Pig Farmers Association of America, Viva McRib T-shirts and the online petition which has already gained over 35,000 signatures in just the last week. If you happen to get on board with the sandwich, the site also has a function that lets you search for McRib-serving McDonald's by zip code. Good luck.

Image via www.mcrib.com