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Although we’ve written extensively about our love for the city’s tea and coffee offerings, chances are, if you wander into the fine Chicagoist offices around 10 a.m. on any given day, you wouldn’t find us drinking one of these beverages. No, sirree, you're much more likely to see us sipping a can of pop as we blog away.
According to a recent story in the Trib, many people have jumped on the formerly taboo pop-for-breakfast bandwagon. The New-York based consumer research firm NPD Group found that the number of people who pop open a can of soda for breakfasts outside the home has almost doubled in the past 15 years, from 7.9 percent in 1990 to 15.1 percent. Furthermore, the amount of coffee ordered with breakfast outside the home has dropped a quarter, from 48.7 percent to 38 percent. Inside the home, however, the number of soda drinkers is drastically less, with only 2.4 percent who chowed down at home admitting to consuming a carbonated beverage.
Pop drinkers cited in the article offered up a number of reasons for their beverage choices, including caffeine addictions and the so-called “refreshing” feeling of the bubbles hitting the back of their throats.
The increase in morning soda drinkers is largely due to young adults (18-to-25 year olds), where consumption is the heaviest, perhaps rebelling a bit from the “no pop at the breakfast table” rule that many parents enforced.
As part of our morning pop drinking ritual, we’ve often had other people in the office call our habit “gross,” and shake their head wondering how in the world we could ever drink pop before 11 a.m. What about you? Pop for breakfast: a refreshing morning treat, or nasty habit?
Image from Grace.
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I do enjoy a nice Coke with my mcdonald's breakfast, but that's only because i'm struggling through a hangover.
Nasty habit. You disgust me.
Just wondering - has the increase in morning pop drinking corresponded to the number of people getting whacked the night before? Seems to work better than coffee as a hangover cure.
Just wondering - has the increase in morning pop drinking corresponded to the number of people getting whacked the night before? Seems to work better than coffee as a hangover cure.
I try not to drink my diet coke before 10 am, but I don't mind it as an alternative to coffee. Sometimes I just want bubbles.
I drink pop in the morning because I can't bear awful coffee anymore, and that's all I have easily available to me at work. also, I'm addicted to Diet Coke.
if I have time I prefer to make coffee at home but it's an involved and time-consuming procedure involving a stovetop espresso machine and a milk foamer - not something I can make time for every day.
I used to mock one of my friends for her Coke in the morning habit, but now I drink pop in the morning, too, because I can't stand awful coffee anymore. also, I'm addicted to Diet Coke.
I make coffee at home when I have time, but it's really involved and takes a while, so it's not something I can fit into my morning routine every day.
i call it soda.
Diet Coke every morning! Usually two or three cans between 8 a.m. and noon. Just to mix it up in the p.m., I might get a can of Diet A&W or Diet Cherry Vanilla Dr. Pepper.
Coffee has more caffeine than Diet Coke, so for hangover cures, that's where I turn.
I used to drink pop in the morning, back in college. Then the real world happened, and I started drinking coffee, then I started liking coffee. Now I'm a full blown coffee snob. So yeah, starbucks is nasty. Tastes burnt. Intelligensia rocks my world. Although I still prefer my coffee without the poop.
And my coffee maker works pretty fast. I've got a cheap one cup at a time coffee maker (drips straight into my mug!).
Indeed, 'tis soda, Jocelyn. This word "pop" always sounded like some joke word, some self-consciously retro thing. Then I learned it was real.
But I have a slight twang, so what do I know?
man i heart diet dr pepper cherry vanilla, but i've cut all caffeine out of my diet. even before i did that, the thought of soda, pop, coke, etc. in the morning disgusted me. bleh.
to me, it's more about what i'm drinking it with, and pop does NOT go well with eggs or cereal.
I can't take Diet Coke anymore, mostly because I am old and it does a number on my stomach. So I have a cup or two of coffee in the morning, and that's it for my caffeine intake.
BUT.
When I'm out hitting it hard the night before, the only thing I want is a McDonald's Diet Coke the next day or I'm likely to want to cut a bitch.
For all you cats who claim it's soda, check this out. I feel like most people have seen it, but even so, it's still very interesting.
"pop" does sound weird to me when describing, um, soda. hell, i just call it coke, usually.
hmm, i had an ex mock me incessantly when i called it 'pop'. she was from the south where, apparently, that's weird. whatever, i say. i like the ice, mostly, though the crisp bubbly effervesence helps bunches to keep me from gutting my co-workers each morning.
Olivia -
Most of the US is Christian, that doesn't mean it's correct though. Why not be a crowd-pleaser and call it 'soda-pop'.
Yup, I've been known to drink a soda in the morning. Absolutely. I don't drink coffee, and usually I don't have time to boil water for tea, as I'm usually running out the door already late, and I need the caffeine. Plus I just love soda. (I'm from NC, so it's soda, not pop. But contrary to belief, Coke does not = all soda. Coke means Coke, not gross Pepsi.) I agree that soda is gross with most breakfast foods, except delicious McD's, but there seems to be another stigma related to it, and I just don't understand why. Can someone please explain to me why the evil stigma against coke in the morning? coke and coffee both have caffeine, both stain your teeth, and both often have sugar. So why the AM coke hating? Is it because it's related to junk food? Because I don't see people hating on donut eating... That being said, I still feel guilty drinking a coke after rolling out of bed...
I have GOT to have a bottle of Diet Coke as I run out the door to work in the a.m. I don't like coffee and I need the caffeine!
Once, I was getting ready to leave the country for an extended period of time, and knew that I would be in a region that grew some of the most awesome coffee I had ever tasted. I ran out of coffee several days before, but I had 5 cans of Coca Cola left in the fridge from a party I had a few weeks back. I figured I would substitute pop for coffee in the morning, since I didn't want to buy more coffee, and knew I would be coming back with several kilos.
That lasted one day, and it was the nastiest thing I ever consumed before 10am. I dunno, I just can't hang with pop for breakfast.
Hot Dr. Pepper!
Heavenly, just heavenly!
If you call it anything but "pop", you need to turn in your Chicago citizenship now. :-)
I vote for the Diet Coke and McDonald's hangover cure, but otherwise I like my caffeine in coffee form, at least until lunch.
I live on Diet Dr. Pepper. I never was able to acclimate to the taste of coffee, and the carbonation is great for clearing out my throat in the morning.
I like iced tea.