Yes, Your Barista Does Hate You

Oh, Starbucks. It is so easy to hate on you with your taking over the world ways, weird sizing (tall=small) and Norah Jones CDs. So very easy to hate. Which is why we were barely surprised to learn that you hate us too!

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What was originally a rant on Chicago Craigslist (but has since been taken down) was posted on the Starbucks Gossip Blog and then picked up bySlashfood. The rant covers all the standards — don't talk on your cell phone when ordering, don't correct the way I shout out the order, etc — but does so in a particularly nasty tone. For example:

SKIM MILK is the same as NONFAT MILK. Do not order a “skim nonfat latte” – it’s redundant. Similarly, don’t say that you want a “grande skim latte” and then correct me when I call out “grande nonfat latte.” You bitch.

Or another choice morsel:

Don't come in wearing a floor-length fur coat and, when asked if you need a bag for your purchase, say no because you want to “save some trees.” Please save me the forehead bruise.

Don't hold your two-year-old up to the pastry case and ask him to choose something. Grown men (well, stupid grown men) are struck dumb by the variety at times; no toddler will be able to work out what he wants in under three days. Select something for him and move on.

Yikes! It looks like someone needs to either tone down on the caffeine or start drinking coffee like it is going out of style (we aren't sure). The comments on the Starbucks Gossip Blog from other baristas seem to indicate that not all Starbucks employees hate the people who come into their stores looking for their daily fix.

But at least one in Chicago does. Be careful the next time you order a venti-double-nonfat-vanilla-machiatto, that is all we are saying. You never know who is serving you.

Image via Recruiting Toolbox.

Comments (22) [rss]

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SKIM MILK is the same as NONFAT MILK. Do not order a “skim nonfat latte” – it’s redundant. Similarly, don’t say that you want a “grande skim latte” and then correct me when I call out “grande nonfat latte.” You bitch.

The fact that I'm expected to make a drink order with these specifications in the first place is why I don't go to Starbucks and just make my own damn coffee.

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I really don't see the big deal here. Anyone that has worked in customer service and/or the food industry has to vent at some point. Take one day and sit in Starbucks all day and watch the customers. I'm sure you'll shake your head a few times every hour. Now multiply that by the number of days a Starbucks employee works. It's better that they venti (see what I did there?) in an online forum than venti-ing at the customer directly!

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Oh, Starbucks. Although I kind of feel for the guy, you have to deal with asshole people and work for evil incarnate.

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Agreed that all CS reps have the right to blow off some steam (anyone else here read The Straight Dope article about "Going Postal"?) But maybe they forgot that milk comes in a variety of percentages, or their parents do their grocery shopping. Nonfat is nonfat, skim is usually 1%, and man, I need to get out more often!

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Do people actually order their 'lattes' in that superficial sounding 'nonfat-double-extra-crack' way?

I just say LARGE COFFEE BLACK.

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i concur, it's just blowing off steam. in a customer service position, which i know a little too well, there will always be assholes and idiots. if you feel the need to blow up, it's much more constructive to do it through a website than on-site. cheers to them for putting up with that crap everyday.

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AJ: i feel like a douche every time i say it, but they do make my tall halfcaf nonfat no whip mocha mochas the way i want them. (i really wish i were making that up.)

The Beachwood Reporter has a barista/writer with a pretty entertaining regular column about working in an unnamed coffee shop.

Life At Work

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First of all, let me say that no matter how bitchy I can be in day-to-day life, I think of myself as a very nice, very considerate customer who does none of the things the venter complains about. Someone is doing me a service (a paid one, but anyway...) and I'm grateful, so I am nice and concise and fair to them. I even tip. That being said, I have often run into totally horrible, mean baristas. So the people saying it's best for them to vent rather than take it out on customers? Some are probably doing both.

I'm going to go ahead and name names here. The Starbucks in Roscoe Village on Roscoe Street and Seeley (maybe Hoyne?) has the meanest snake baristas I've ever met. Every single time I have to deal with them, whoever is serving me is a total asshole. In fact, once I called them to find out what time they closed because their hours were different than listed on the website, and whoever answered would barely answer my question then hung up on me as I was asking for the hours for the weekend. Thanks, dude.

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The fact that I'm expected to make a drink order with these specifications in the first place is why I don't go to Starbucks and just make my own damn coffee.
I just say LARGE COFFEE BLACK.

The last time I went to Starbucks was the last time. I ordered a Large Mocha & the moron waiting on me asked if I wanted the Medium Large or the Large Large. Puzzled, I said-you have three sizes right? A small, a medium & a large, correct? I said I wanted a large. They didn't understand me.
I will make my own from now on & save myself the unbearable grief-over a cup of coffee.

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I can't stand some of the customers at Starbucks (and I'm a customer) so I completely feel for the people behind the counter.

Do you think that making it "half caf, half soy, tall in a grande cup and double hot" makes it taste any different? It's coffee people!!!!

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I hate the assholes that go to Starbuck's too! And I'm one of them!! Shit!!!

Fo riz, the lady in the fur probably had her Navigator parked in front of the handicapped curb cut outside the store. What's not to hate about a large number of Starbuck's patrons or patrons of any retail joint? Work retail and you too will look for an outlet to vent. Shit, work any job...

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mo, i hear you on the roscoe village starbucks. I swear those guys are high from sniffing latte fumes all day. But on the other hand, i would be going postal too if i had to deal with all those damn soccer moms, their Hummer style strollers and the fact that they think every damn restaurant has to cater to their kids demands! not to vent and all, but its like a frickin mom mafia and it has to end! its my sidewalk too dammit!

"mommy mafia" hahahhahha i just spit my grande nonfat vanilla latte on my keyboard. so true.

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Personally I'd never continue to patronize any business whose employees treat me with open contempt. You can think whatever you want about your customers. It's clearly not necessary to have some Pollyanna-ish view of them, or to jive with them like they are old friends because they pay you for a service. Certainly I've privately decried the stupidity of my own customers countless times. I've even commiserated with colleagues using blunt, colorful language.

However, if you can't help but treat your customers with obvious disdain, you should be fired. Or quit. No matter how stupid, patronizing, self absorbed or obnoxious they are, it is after all the service or product they purchase that pays your bills. That's not to say you should accept abuse from customers. But one's personal threshold constituting "abuse" shouldn't be so low that one customer is treated brusquely because some other customer was indecisive about their order or was too narcissistic to comprehend that the guy that's schlepping their morning dosage of caffeine doesn't care about their awesome new condo.

All that said, while the original poster of the rant should probably find another job if only for his/her own sanity, I think a lot of what they said has a ring of truth. At least based on my own experiences at the hydra. Personally, I'd just like to know why Starbuck's espresso is so damn weak I could barely taste it whenever I've ordered a half water Americano. I don't know how people tolerate that weak shit when it's drown in a gallon of milk...

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I'm showing my age, but I can't go into that Roscoe Village Starbucks because dealing with all the asshats in there makes me languish in the memories of the Ace Cafe...

And I made sure to say "nonfat" with my order this morning specifically because of this post, and the guy behind the counter said, "venti skim mocha, is that all?" I give up.

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If everyone would actually read the full post at Starbucks Gossip, they might note the first point:


...we are outwardly friendly -- because we are paid to do so. You are not getting special treatment, and we really don’t give a shit about your last vacation or your new baby or your real estate problems. We ask how you’re doing because it’s a way of making conversation, and we are pressured to make conversation in this line of work. Now, there are some customers who are genuinely liked, but they’re few and far between. If you have to think about it, you’re probably not one of them.

This, I think, pretty much sums up the retail/customer service industry in its entirety. It's a false construct of a pleasant, genuine interaction to encourage customer confidence/loyalty and spur increased sales. Simple as that.

As a former SBUX Barista/Supervisor/Manager I can assure you that there are a number of great, wonderful customers that come in every day. There are also many, many customers who act exactly like this post describes. It's brilliantly observed and hilarious to boot.

You shouldn't take offense, you should reflect on if you behave in any of these ways.

One of the incredibly interesting things about SBUX as a cultural phenomena is the impassioned response it elicits from nearly everyone--customer or no. But the overwhelming majority seems dismissive of the company in some way, usually as either pretentious ("it's just coffee") or as sub-standard (the upper-classes and anyone who doesn't understand Barista frustration). And yet, it's exactly the fact that SBUX treads this middle ground of upscale coffee house and quick & easy caffeine emporium that keeps all of these people coming back.

Fascinating, furthermore, is the reaction this post receives, either 1) SBUX is evil, i guess this proves that or 2) what an angry person, time to get another job. But what about some sympathy, eh? While not necessarily as venomous, there are a thousand other Baristas in Chicago who would be much happier if every customer walking in had read this post and thought "Hey, am I acting like that?"

The post is, essentially, not about anger but about customers complete lack of respect for SBUX and those that work there. These frustrations are there, for ALL employees, some just do a better job of understanding and hoping that, someday, the customers will try to do the same.

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As a subpoint, I would like to note that a "venti-double-nonfat-vanilla-machiatto" order would probably get you shot. Not because it's complicated, but because it doesn't exist. A Double Vanilla Nonfat Machiatto does (and is two shots espresso, vanilla syrup, and a dollap of nonfat foam in a Short cup).

The frustration is not with you ordering complicated drinks (many SBUX employees do the same) but with not ordering correctly and then, often, being disappointed and angry with what you received or when we try to clarify. SBUX has a menu and ordering system that is well established and explained, but due to the aforementioned lack of cultural respect, it is rarely followed. Does one walk into an Italian restaurant and order "Noodles, wide, with some sauce" and expect to receive Fettucinni Alfredo?

It always makes me think of the classic sitcom or movie shot of someone walking into a bar, sitting down, and ordering "a Beer." Good luck with that. When will coffee gain the same respect?

Judging by these comments, the average barista only hates the customers that 99% of the other customers hate as well. I'm just some dude buyin' a scone behind them, but this stuff would grate my cheese the same way. I'm not too worried! I just wish every poor CS person could have a forum to vent on.

Agreed. As a former SBUX barista I'm just glad ... that I quit to work at Intelligentsia. My four years working there were mostly pretty wonderful.

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I've too worked in retail and other service positions, and hated it. I understand people venting in this manner regarding their jobs. But that should also just serve as more motivation to get a better one. Think of what is really making you angry....

hmm:
I can't think of many better jobs for people who need to work part-time and still have insurance benefits while pursuing their education or (not very well paying) careers in art, theatre, music, etc. In Chicago, at least, that is a very large percentage of the SBUX employment pool.

Rob:
Are Intelligentsia customers more respectful? I hope so, since that's pretty much the only place I go for coffee anymore. I'm curious about independent houses in general, as my experience suggests that many of them could pen a similar rant, but more along the lines of "If you're going to behave like a twit, go to Starbucks down the street."

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Side note:
How does one get a barista job without prior experience? I tried applying to various independent coffeehouses without any luck. Is Starbuck's more willing to give a newbie a chance, with all the training and the full staff at every shift. My friends told me that independent cafes look for experienced baristas because there are fewer people working at any given time and they need to know exactly what to do with little supervision vs. a starbuck's, where there's always a manager and a shift leader and other employees at hand to help you out.

Do I just need to get friends at cafes to hook me up with a job? Handing in apps hasn't worked for me.

Only appealing thing about working at Starbuck's would be the benefits.

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