Chicagoist: If You Build It (Organically) They Will Come

guest

Sun, 08 Jul 2007 14:05:27 -0600

if the 1st "feature" you list about the WF store is "waterfall", I'm not sure if you're looking for quality food or entertainment? Peapod.com stocks the Wild Oats organic brand and its consistently the cheapest "organic" brand available on their site. Peapod may charge a delivery fee, but we're not schlepping all over town to bask in the WF "experience" either.

guest

Sat, 07 Jul 2007 00:52:31 -0600

A coffee roaster as a feature? Please. Roasted coffee smells wonderful. [b]Roasting[/b] coffee smells putrid.

Griffin

Fri, 06 Jul 2007 16:32:41 -0600

I think the "Whole Paycheck" rap is lame. There have been plenty of times when I've spent $50 on one bag of groceries at Jewel or Dominick's, and thought, What the hell just happened? It's not where you shop, it's how you shop. And yeah, Trader Joe's is fine if you like buying your apples in plastic containers. Thanks, but I think I'll pay the extra nickel for non-shrink-wrapped produce.

Stephen

Fri, 06 Jul 2007 13:11:02 -0600

I'm excited to see a new WF opening up. As an vegetarian/vegan household, my wife and I actually find that with respect to the stuff we eat frequently, "Whole Paycheck" is cheaper than the more mainstream markets like Jewel (including its Sunflower Market chain) and Dominick's. Brands like Amy's, Horizon, Morningstar Stonyfield, Silk, etc... all are cheaper at Whole Foods. Trader Joes does give WF a run for its money but doesn't have nearly the selection.

guest

Fri, 06 Jul 2007 11:49:41 -0600

I am all for surverys but I would be dumbfounded if Whole Foods is as cheap as Trader Joes, like the story this post links to states. Maybe I will give it another chance but I've always found the "whole paycheck" quip to be accurate.