Chicagoist: If I Had a Million Dollars, Some Miller Lite Girl Would Take It Away

Scott the Jerseyist

Wed, 01 Aug 2007 10:12:47 -0600

Last time I checked, Miller advertises during the Super Bowl, that means they are more than willing to spend a million to get a story placed in the media outlets looking like "the good guys." And even if they don't pay the guy, how much are they going to have to spend on lawyers, and ads to improve their image? Either way is a tax write-off, but which is better for the bottom line? The way that has fewer people saying "I'm never going to drink Miller again!"

luke

Wed, 01 Aug 2007 01:33:11 -0600

I'm registered and I'm game. Chuck, you're a dick. Get a fucking grip Chicagoist. You play the journalist card when it's convenient (i.e., when someone criticizes you), then when you're feeling self-righteous you're just bloggers. Put a fucking stake in the ground and stick to it.

guest

Wed, 01 Aug 2007 01:17:21 -0600

Clearly, I'm also not a fan of the registration system. Also, since when is one million dollars a small amount of money?

Scott the Jerseyist

Wed, 01 Aug 2007 00:02:29 -0600

1) If you tell someone they won something in a contest it is in the best interest of their PR to give them what was promised...or at least something extra so they don't look like a bunch of weasels. 2) The only flaw in the registration system is that they let unregistered "guests" post comments.

SAMiller

Tue, 31 Jul 2007 17:50:12 -0600

Also let me add that the whole "disabled & living on a fixed income" sob story is completely and utterly irrelevant to the story. If the promotion wasn't for cash, then he should get cash because of his sad story. Miller Brewing is not a charity.

SAMiller

Tue, 31 Jul 2007 17:43:30 -0600

Okay, I am registered: small security blanket in their golden years. Chicagoist, get a fucking grip.

guest

Tue, 31 Jul 2007 16:46:42 -0600

No Chuck, I won't register because I think the registration system sucks. Notice that people are LESS civil with the registration system? Maybe the whole registration and control thing wasn't such a good idea?

Chuck Sudo

Tue, 31 Jul 2007 14:55:04 -0600

If you were both registered to comment, 6 & 7, I'd address your complaints with a bit more gravity.

guest

Tue, 31 Jul 2007 13:28:19 -0600

Thanks, number 6. exactly my thoughts...

guest

Tue, 31 Jul 2007 12:14:49 -0600

small security blanket in their golden years. Chicagoist, get a fucking grip.

guest

Tue, 31 Jul 2007 11:06:43 -0600

Close. It's actually spelled: tchotchke

Scott the Jerseyist

Tue, 31 Jul 2007 10:57:25 -0600

First time I've ever seen the word "tchochkes" in print....I never knew that was the proper spelling. Looks like Miller owes someone a million.

JoeM500

Tue, 31 Jul 2007 10:33:28 -0600

Really reminds me of this great story!

guest

Tue, 31 Jul 2007 10:17:59 -0600

Duff-Man would never do something like this.

uremindmeofthebabe

Tue, 31 Jul 2007 10:13:57 -0600

As if anyone needs anymore reason to boycott Miller. Yuck!