Hold your tongues and stay away from the keyboard. Yes, we here at Chicagoist have levied more than our share of criticisms at Whole Foods. We're also familiar with the taste of crow, and have to give them credit where credit is due. When it comes to mission statements and core philosophy, Whole Foods walks the walk.
We were joined by our markets writer Lisa Shames and primary food news writer Laura Oppenheimer Monday night for a preview of the now-open (as of 8 a.m.) 55,000 square-foot South Loop Whole Foods. This location, the third Whole Foods to open in Chicago this year, is also one of the most anticipated for South Loop residents who, until today, only had Jewel at Roosevelt and Wabash and Dominick's on Canal as grocery options. For folks who believe in buying natural and organic or shop at Whole Foods because, well, it's Whole Foods, this is a godsend. In keeping with the company's core mission, Whole Foods South Loop is also a LEED (Leadership in Environmental and Energy Design)-certified building. In lay speak, the building is about as green and energy efficient as a building can get.
We split up the store's features into three sections. Lisa will give you the rundown on meats, bulk products, and odd tidbits. Laura will take care of prepared foods and seafood, and we'll give you the rundown on beer, wine, and cooking classes. Stay with us; it's all after the jump.
Meats and Bulk Products
Using their own meat smoker with mesquite, oak and hickory woods, this Whole Foods will be slow cooking their own briskets (for 10 hours, the sign says), sausages (a fellow field-tripper swears by the pineapple bratwurst), snack sticks and jerky. “We’re like an all-natural gas station,” said our perky tour guide. We were a bit confused by the bags of hardwood charcoal that were written in French — mon dieu! — and English, but a sample of the chipotle-seasoned pulled pork cleared our heads.
Bulk is back and in a big way at this store with roughly 180 bins of items planned. (Our guide told us that bulk items vary from store to store depending on demand.) We’re still debating if the sign promoting the purchase of bulk items as environmentally friendly — “Because there is minimal packaging, you help reduce landfill waste” — is overkill.
Just how serious is this Whole Foods about its impact on the environment? Just take a look at the water-saving toilets, which have a dual-function handle depending on whether you go “#1” or “#2.” We laughed, too, when we actually saw that on the sign, but hopefully they’ll be less giggling and more using down the road. More warehouse than market, we hope they’ve planned for a lost-kids section because we’re sure there are going to be a lot of them.
Prepared Foods and Seafood
Whole Foods customizes each store to its surrounding neighborhood which means the South Loop store has a ton of prepared foods; almost a third of the store is the deli/bakery/take-out section. An on-site bakehouse whips up breads, sweets and other delectables every day. We were impressed to see that it also offers a variety of grains and types of breads, meaning our friends with celiac disease can still find something to chow down on. Next to the bakery is the chocolate section. Yes, you heard correctly, chocolate. And not only that, but it is organic. We didn't get a chance to try any of it, but from the satisfied faces of surrounding patrons, the chocolate appeared to be a winner.
In addition to their standard deli, salad bar, and hot and cold prepared-food sections, we also spotted a panini grill like the one in the Gold Coast store, a sushi and noodle bar, and an aqua fresca bar. The sushi we sampled was OK, but nothing we would go out of our way to try. Look for a minimum of five freshly squeezed juices a day, as well as natural smoothies made with juices instead of yogurt, and aqua fresca.
Since Whole Foods owns their own seafood marinas, fresh seafood arrives six days a week at the South Loop store. Seafood available at the store is certified by the Marine Stewardship Council as being environmentally sound. How does it taste? Since we were there for a preview, there actually wasn't any fish in the case (it wouldn't be fresh for today's opening). The shrimp we tried came dipped in a surprisingly robust tartar sauce; we enjoyed the texture, and the size, and were informed that these exact shrimp would be available in both the seafood section and at the salad bar across the store.
Beer and Wine, Cooking Classes
As with the recently opened North Halsted location, the South Loop whole Foods also has a "Vin-O-Pass" machine that allows customers to taste wines as varied as Toasted Head Chardonnay to the ultra-pricey Opus One. Beer geeks will appreciate the selections here. There's a good selection of Unibroue, Rogue, and even rare small batch selections by Brooklyn Brewery in stock.
Whole Foods' wine department has a lowest price guarantee. If a customer finds a bottle of wine Whole Foods stocks for sale at a lower price elsewhere, they'll match the price. So if the Osco Drug down the street is selling the previously mentioned Toasted Head Chardonnay for $8.99, Whole Foods will match that price.
Reflecting the increasing family demographics of the South Loop, Whole Foods is offering a wide array of cooking classes for folks who want to better their kitchen skills. Of particular interest to us was the monthly four-course dinners for fifty dollars where participants do everything from pick the menu to serve the finished meal.
All photos courtesy of Lisa Shames.



Guest is looking forward to your review of the new Best Buy on North Ave.
Just curious what does family demographics have to do with demand for cooking classes? I like cooking classes and do not fall in the family demographic.
I just walked through the new Whole Foods and it is beautiful. Busy as hell on opening day, but that meant getting to try plenty of goodies. The beer selection is really weak at opening, but that happens at all of their stores, hopefully it will fill out with more single specialty bottles once they are up and running.The chocolate I tried was excellent, hopefully they dive deeper into the darker chocolate realms. No less than 8 different shrimp offerings at the shrimp bar next to my personal favorite, the sliced & diced octopus salad. Bike racks galore just inside the parking garage on the southwest corner with plenty of security around. I am excited to have this store finally opened, located next to my job. I already filled my bike bag to the brim on opening morning!!!
see my cellphone pics at
http://joem500sdailygnarl.blogspot.com/
According to the pr reps we talked to, Whole Foods tailor their stores to neighborhood demographics. As an example, you'll find more prepared goods at the North Halsted store, because the surrounding area is full of young, "on-the-go" people. The South Loop area this location will serve is the fastest growing residential neighborhood in the city, with lots of families moving in, so it's set up more like a traditional grocery. They're also tailoring the cooking classes and other events there to cater to families.
Guest #1: Chicagoist is looking forward to the day you find your spine and actually back up your words by registering.
it also has 100 bike parking spots
When will Chicagoist be reviewing the Lakeview and River North Whole Foods stores?
Threadjack: How is one's spine found by registering on Chicagoist?
Does the registration system actually verify one's real identity?
I don't understand Chuckie Logic.
That said, ideas stand or fall on their own, despite the lack of a fake name or a mere guest ID.
Guest #1: Chicagoist is looking forward to the day you find your spine and actually back up your words by registering.
Guest happily tried to register when Gothamist first fixed what wasn't broken, Chuck, but Guest never received the confirmation email. Guest is looking forward to the day Chicagoist diminishes their sense of self-importance to realize most folks don't have the time or patience to mess around with a faulty registration system just to comment on a blog.
I think this Whole Foods is especially worth checking out because of all the controversy/complaining/anticipation behind it.
JoeM500 - I'm excited to try out the 8 (eight!) different kinds of shrimp.
More with this registration crap. I thought Chicagoist had gotten over tooting that horn. Ad revenue must be off.
I don't know how registering under a made-up name backs up anybody's words. I don't know about guest #1, but back before this moronic registration system came into being, I actually used my first name on posts. Now I don't, and all Chicagoist's carping about it won't change that. Get over it, Chicagoist. Sudo can just Chuck off.
If guest is so down on chicagoist, why doesn't he/she send in a few articles. If a dumbass like me can register and sign in just fine when prompted, guest has't tried and is more happy being a childish troll.
What is the address for this whole foods? Is it the one on Huron?
I have to say, I used to a be a semi-regular commentator, but this is the first time I've commented since the whole "registration" thing.
I don't understand how my giving fake information and a junk e-mail account makes me any more accountable at the end of the day. Basically, the registration system is set-up so that gothamist can get a better tab about who is on their sites, etc.; however, Chicagoist keeps harping on the strawman accountability argument.
All of that being said, there's no doubt that it's just super easy for people just to sit here and troll with the guest title; and they do. But, that's a double sided coin as it's also really easy for Chicagoist writers, which I've seen them do multiple times this week, to dismiss a valid guest comment by saying "you're not registered, you don't deserve a response." At that point, why even allow guests to comment?
So, what it comes down to is that I choose not to register at this time, and because of that, I choose not to comment because I know that my opinion is just going to get crapped on because I'm just a "guest," so I'll just go back to my lurking now.
You know, if Chicagoist were merely honest and said this was mainly a scheme designed for ad revenue, as small as that might be, I might register. Instead, we get lectures about community and accountability from a tiny brigade of self-important writers. Yeah, right: Fake names do not a community build.
And if this isn't about ad revenue or building the bottom line or stronger site traffic [surely Gothamist has entertained thoughts of being bought one day, right?], then the -ist people are really missing the boat, and I cannot reward such short-sighted thinking, either.
"When it comes to mission statements and core philosophy, Whole Foods walks the walk."
They still treat their employees like dirt.
Didn't gothamist already get bought by Google?
Whole Foods sells some of the best milk you can find (Trader's Point, Farmer's Creamery, etc.)
-and-
Chicagoist is the only message board I'm on where you don't have to register to comment. It is a waste to comment if you're not registered because there's no way we can connect your post to your identity (be it real or fake. No, my last name is not "the Jerseyist," but at least you know it's the same guy who posted xyz in the other threads.)
Scott, you're flat out wrong -- this isn't a "message board" it's a blog with comments. And the vast majority of blogs out there do not require you to register to leave a comment.
I only go to message boards that don't require registration, because I don't like fooling with it ... most boards, inculding this one, aren't worth the time and effort. And as I said in post #10, I used to sign a name on every post. And if Chicagoist gets over this stupid fixation, I will again.
Chicagoist? Get over their precious fixations? Like how they got over writing in the first person plural?
I know you all have posted about this in the past, but it would have been nice to include an address in this post. Where is this one located in the South Loop?
corner of roosevelt and canal
This is the lamest blog ever. Get over yourselves, folks.
I'll register when Chicagoist gives me more coverage of Lollapalooza. They barely skimmed the surface on that one.
Come on, we got like 20 posts about Lollapalooza, and they've only reviewed TWO Whole Foods stores. I need posts on all of the Whole Foods outlets, posts letting me know if it's a good place to bring kids, A Behind-the-scenes look at what's it's like to work the salad bar, and an account of a Chicagoist who's never been to a Whole Foods before. After your impressive Pitchfork & Lollapalooza coverage, I'm disappointed that you haven't been able to step up your team coverage of Whole Foods outlets in the same manner.
New Chicagoist feature: Whole Foods of the week. Maybe figure out where some of the Lollapalooza bands are at now, and discuss Whole Foods located in those towns. Feature a ridiculously close picture of some random part of the Whole Foods sign. Discuss getting to Whole Foods through mass transit in other cities, and highlight how the CTA fails in every regard in comparison.
Come on, I think this will work!
yeah, I've got a dead horse on line two, he says to knock it off.
seriously. I wouldn't go read michelle malkin's blog & then go complain all day in her comments about the content.
ok bad comparison.
but seriously, the complaining is unbecoming at best. if you don't like it, go somewhere else for your Chicago stuff. there must be a half scrillion to check out. you can surely find one that won't upset you as much as this one clearly does. it's just a blog! it ain't that serious.
#18 & 19: What is the difference between registering once and using the same name again and angain? Or leaving a name and an e-mail address each time you posted? This anti-registration kick that a lot of people seem to be on just comes off as petty...who really has the fixation?
#18 & 19: What is the difference between registering once and using the same name again and angain? Or leaving a name and an e-mail address each time you posted?
Exactly, Scott, what is the difference? And if there is none, then why did Gothamist change the comments system?
#12, this one's at Canal and Roosevelt, just west of the river and behind the White Castle diner.
glad to know they stocked up the bulk bins here. I've been smarting since LP's bulk bins got downsized, and this one's within a mile of the office. I know, I should just join the local food co-op...
I'll second that comment on the addresses. I've noticed that most of Chicagoist's reviews lack the address ... come on, that's common sense.
#30, there is no difference to the poster, but there is a huge difference for someone trying to have a conversation with someone. For starters, is #30 the same person as #7, #18, #19, etc., or is this the first time you've posted to this entry?
Dear Jerseyist
Just hide guest comments, and you might be pleasantly surprised at how much less junk there is to read.
Sincerely yours,
Not a guest