Chicagoist: Ad Space in Chicago up for Grabs

matty

Tue, 11 Sep 2007 07:14:02 -0600

hahah at preperation h plaza

incndnz

Mon, 10 Sep 2007 16:54:54 -0600

First of all - this is getting a little too DFW for me here - the whole "Year of the Trial-Sized Dove Bar" thing, etc. etc. .....AND also, I work for a non-profit, and we had considered doing some advertising on the CTA, and it took us no less than 6 WEEKS to get a call back, etc. And no, I am not a professional media buyer, and yes, this was a few months ago, but it did seem to me as if they were making it especially difficult to spend your money on advertising on the CTA!

guest

Mon, 10 Sep 2007 16:11:10 -0600

Great idea! He should start with Daley Plaza... Preparation H Plaza has a nice ring to it.

guest

Mon, 10 Sep 2007 15:10:32 -0600

I agree with #5 ... unless you know CTA's ad rates, you don't know how big a piece of the pie CTA's getting. Personally, I always thought the impact of top-of-mind ads like bus banners and subway ads and such was overrated ... very few people act based on something they see written on a bus. I don't think such ads justify enough revenue to make cluttering up the world worth it.

guest

Mon, 10 Sep 2007 15:00:43 -0600

I'm not really following the second part (the "opinion") of this article. Do you think advertisers are getting some sort of deal, because subway ads are seen so much? You don't know how much the companies paid for the ads, so how can you make that conclusion? Like you said, "We know marketing companies have sophisticated ways of calculating how much ad space is worth..." Why state that and then ignore your own remark??

guest

Mon, 10 Sep 2007 14:26:53 -0600

McDonald's, Richard M. Daley, Eater

Ferdy

Mon, 10 Sep 2007 14:13:15 -0600

I think since a lot of people think Da Mare is the city's biggest ass(et), he should rent his body out for tattoo advertising. Maybe he should have to wear corporate logo ties, or jerseys, or bomber jackets. Come on, Mayor, show us how big a whore you really are!

Navin

Mon, 10 Sep 2007 14:05:17 -0600

Yay, more like Idiocracy every day. I'm Mayor Richard M Daley brought to you by Carls Jr.

Di Urrea

Mon, 10 Sep 2007 13:53:10 -0600

It would be interesting to see if Daley allows ads to be larger than the ubiquitous line "City of Chicago Richard M. Daley, Mayor".