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Just in time for the playoffs, no less. Using actual lettuce to spell out the words "fresh salads," a billboard near Clark and Addison has been transformed into an ad for McDonald's premium salads. The ad was created by Leo Burnett and follows their successful "sundial" ad campaign, which used the Golden Arches logo to cast a shadow over various breakfast items. The ad company worked with a horticulturalist on this billboard, which is capable of allowing the lettuce to grow from small sprouts to verdant foliage, and presumably to be safe from pecking by birds, squirrels, and Cubs fans who might mistake the ad for another patch of green on which to micturate.
Image via Fast Food News.
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mic·tu·rate (mkch-rt, mkt-)
intr.v. mic·tu·rat·ed, mic·tu·rat·ing, mic·tu·rates
To urinate.
[From Latin micturre, to want to urinate, desiderative of meiere, to urinate; see meigh- in Indo-European roots.]
Got it.
RE: "micturate". Awesome word - never seen/heard it before. I feel 100% smarter today - thanks Chuck!
You have to had heard it before,
The Big Lebowski: "Am I to be responsible every time a rug is micturated upon in this fair city?"
100% smarter, indeed.