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Crain's weighed in yesterday on the big plans Pastoral has for their sparkling new Loop location, scheduled to open next week at 53 E. Lake. In addition to having up to 900 square feet of retail space for showcasing their artisan cheeses, breads, sandwiches and fine wines, Pastoral is partnering with Williams Sonoma to offer small farm cheeses on the Williams Sonoma website. The collections will retail for $69 and $99, respectively (view the press release here in PDF format).
This comes fast on the heels of Pastoral's mention in Saveur as one of the country's best cheese shops. The Crain's piece speculates on whether the Loop needs another sandwich shop (the new location will include some indoor seating for the lunch crowd), but sandwiches are only a fraction of Pastoral's business, compared to the cheese, bread and wine sales. We would expect the residents of Marina Towers and other high-rise complexes to flock to Pastoral for that. Ultimately, it's those numbers that will pay the rent on the space. We're just looking forward to having another space nearby to buy some good cheese.
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And I love their made-to-order picnic baskets! When next summer's concert season starts, with people heading to M-Park for an outdoor show, they're gonna make a killing. Bravo.
MMM this will be a welcome addition to the Loop for lunch options. The lakeview location makes some unbelievable sandwiches.
I work across the street from this location. The sign has been in the window for so long, at least 6 months, that I was beginning to not believe it would ever open. Crain's needs to get out on the street a little more this neck of the Loop. It is in dire need of new lunch options. Especially a non chain lunch spot. Ada's is not too far away, and really good, but something more cafe-y like this will be a welcome addition. Not too mention the added bonus of being able to grab some cheese, charcuterie, and a bottle of vino on the way home!