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Fresh Look for Old Tradition

01-13-08_CTC_MAIN_126w_227h.gifToday is the last day of the old design. Come Monday morning, we’ll be seeing a “fresh look” for the paper edition of the Tribune, which promises to make more use of white space, more sophisticated fonts, and a page that in smaller by 1/2-inch. We’re not exactly sure if “more white space” means less news or not, but one thing is for sure -- less ink and less finger-print smudge.

In an e-mail to subscribers last week, the Tribune listed as one of their improvements: a new weather page with a larger map, and the day’s forecast listed with normal and record temperatures for the date. They will also be renaming a few sections.

Today’s readers got a bit of a teaser for the new nameplate, which will keep the Old English lettering and the American flag, but reverse the blue-and-white color scheme. And with it came a promise to hold “fast to the historic strengths and high standards” of the Trib. So while the Sun-Times is letting reporters go, the Trib is redecorating. We can’t wait to wake up tomorrow.

Today's front page image via Trib.

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