Big-Bucks Ad Expenditure Preview.

Earlier in the week we extolled the merits of local ad agencies gearing their work up for the game - now the Tribune has put up a preview of a handful of the spots. Instant impressions? Diet Pepsi plus Justin Timberlake = meh. Coke plus political punditry = surprisingly funny. GoDaddy plus a tease of cleavage? Been there, done that two years ago. But, as earlier, we still miss the Bud Bowl something fierce. Why? We don't know. Some things just are.

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animal planet ran something called the 'puppy bowl.' three (that's right, THREE) continuous hours of puppies playing on a surface that looked like a football field. chasing each other, chewing on chew toys, running around, occasionally drinking water.

it was one of the most bizarre things. i thought i was temporarily baked. i didn't really get it. three hours? they didn't have a bunch of animal-y reruns? the guide on my tv said it was 'an alternative to the super bowl.' hmm. if i were on acid, maybe.

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