Wrigley Unveils Sangria Gum, Other Fruit Flavors

By Margaret Lyons in Food on Mar 12, 2008 6:23PM

2008_3_12.gumigotgumonmyseatgum.jpg Wrigley announced today at its shareholder meeting that it's redesigning its gum packaging for old-school stick gum (as opposed to pellet gum or tab gum). They're calling it a "slim pack;" it's envelope-style and it holds 15 pieces.

The company also announced its push into more fruit-flavored gum, including Sangria Fresca and Fabulous Fruitini from Orbit. Is booze gum the wave of the future? If it is, consider this our plea for Campari gum.

Until then, we're stuck with Extra's new fruit flavors like Strawberry Banana. Strawberry Banana is the second-lowest flavor of yogurt (ahead of only lemon--who buys lemon? bleh), yet somehow it gets to be a gum. How about some savory options? Cucumber? Maybe sesame? [release]

Pics of the new packaging after the jump...

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