May 9, 2008
The Art of Polishing a Turd
From Brew Blog comes word of a new "American ale" being readied for market in the fall by Anheuser Busch. "Budweiser American Ale defines a new style of ale – the American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.”
It's just another way of saying that they're repackaging Budweiser for folks who wouldn't touch the flagship beer with a dead man's hand.
The label's color scheme further drives the "American ale" point home with the same subtlety of seeing a flag in a front lawn with a sign next to it saying "America: Love It or Leave It."
Update: We did drop a line into Goose Island's Greg Hall to inquire about Bud American Ale. Hall says that he's not tried it, but heard that it's "good, clean and pretty mild."
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I don't get this post.
Budweiser has a new beer coming out? Where's the 'America, Love it or leave it' part??
I like regular Bud.
I'm confused. Is this repackaged "regular" Budweiser, or a new brew for them?
My take on the label is that it's in line with what one should expect from a huge brewery trying to make itself look like a smallish craft brewer. Lots of the small American craft brews have a similar style to their label...
Surprisingly Anheuser Busch brews some interesting beer, very few that ever come to market. Lately at the Great American Beer Festival A-B showcases a lot of their "in development" beer and some are quite tasty.
That said their latest two beers to come to market are horrible, Bud Lite Lime and their Budweiser Chelada.
I think what he's implying is that it's "American" Ale and the whole eagle bit....geez. It's sort of like saying "Budweiser!" "We are *the* American beer!". It's kind of like a ficticious joke beer somebody would create for a skit pokin' fun at American beer.
BTW, Regular old Bud's disgusting, the 'el cheapos': Pabst etc. taste much better if you ask me.
acutally, the label is very reminscent of yuengling. which actually is a very fine cheap american beer. likely unlike this new bud thing.
Yeah Yuengling's much better than Bud imho.
Chuck Sudo make me a sandwich
Well it can't be rebranded regular Bud, because that's a lager and this is an ale. Lagers and Ales are mutually exclusive by definition, based on the kind of yeast that is used. So it will likely be the ale interpretation of Bud (i.e. a hopelessly flawed, flavorless, price-engineered swill designed to be consumed in mass quantities without leaving an aftertaste).
I can actually drink a cold Bud though. MGD, I can't force that crap down.
I wonder if Greg Hall's politic answer has anything to do with A-B distributing Goose Island products and owning an indirect stake in the Chicago brewery.