Chicagoist: Brand...New?

JuliaPorter

Mon, 19 May 2008 18:00:25 -0600

Um, the MAIN thing to remember about Nuprin is that it was also featured in Wayne's World. I remember Salon Selectives because it smelled like apples. But I remember random things (some of which, like Tower18 mentioned, never happened at all).

srjenkins

Mon, 19 May 2008 17:47:56 -0600

You'll notice the Omnicom group at the bottom of the website. Omnicom is one of the major communications companies - along with WPP, IPG and Publicis - that purchase or create new companies all the time. Also notice the connection with Fleishman-Hillard Inc. - an Omnicom subsidary. It's all one big shell game and to pretend that this is some Chicago company is naive. It was a PR coup for them to get this placed in the NYT, and you are only doing their PR people's work for them by posting it here.

Ward Up

Mon, 19 May 2008 16:41:37 -0600

The manipulative nature of marketing campaigns was skewered by stand-up comic I saw recently. "I fucking hate marketing people," he said. "And I know what you sick bastards are saying: "Oh, this comic is very shrewd. He is appealing to that anti-marketing demographic.' "

Tower18

Mon, 19 May 2008 16:11:55 -0600

That doesn't surprise me at all. On numerous occasions, I've been telling my parents "remember when..." and they're like "yeah, that never happened." Over the years, my memory had become mixed with some other story I heard somewhere, or something I made up in my head, and after a few years, it became the truth. No wonder old people can't keep shit straight. I'm 25 and going nuts.

Shannon

Mon, 19 May 2008 16:01:01 -0600

the only things i remember about nuprin: 1. little yellow pills. 2. endorsed by jimmy connors. really, what more do you need to know?

Scooter Libbby

Mon, 19 May 2008 15:47:27 -0600

There are a number of companies that buy almost or totally dead brand names & sell the product. They advertise on TV by buying a 30 second spot & squeezing three ten second ads into it.