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Sears announced yesterday that it will begin selling official U.S. Army-licensed clothing. The All American Army Brand's First Infantry Division collection will offer "vintage inspired design, intricate attention to detail, and supreme quality standards, inspired by Army technology," according to Sears's press release. The clothes, ranging in price from $12 for a t-shirt to $120 for coats, will be in stores in October. [Sears]
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Anyone else find it a bit ooky that the US army is "branding" themselves this way?
Because what this society needs is more militarism sexily packaged.
Granted it's sears, so only people buying craftsman toolsets and your grandmother will see it.
"Ooky" is right. Of course, I kind of like that grey jacket...
bland.
And the reason you couldn't get these things from an Army/Navy surplus store is why?
Oh, you'd rather pay more for crappier quality. I see.
(I will give a shout-out to Craftsman tools. They are great. Craftsman tools, I know you read Chicagoist all the time. Much love!)
i don't know if i like the idea of a post that advertises for sears and the army. : /
Advertises?
Yeah, the sheer...searness...of those clothes is like unadvertising.
Two made up words in one sentence. I'm sleepy.
I don't know, I once went shopping for a coat, and the coats at the Army surplus store were as expensive as at the department stores!
Anything at Sears sucks, but not nearly as much as the 3 Doors Down music video for the National Guard that they play before movies.
I think anything is going to look "Searsy" on a white headless torso... I rather like the jackets.
And yes, Army Navy Surplus prices aint what they used to be.
See If I made fun of Sears like this, yall would be up in arms talking about "there goes Spook, yet again with his New York sensibilities". Any way I kinda liked Sears, even though I only go there now for a watch batteries now. See, while have all those musty memories of the stuffy Walnut Room of the now dead Marshallfields, I have memories of Sears and Carsons were my Momma took me as a youth or as as Daley says, Yhoots. Any way, now when I shop( on a blue moon) downtown I go to Macy's because it reminds me of the NYC!
Sears and JCPenny comprised the bulk of my grade school clothing. Now I can't remember when I have gone there for anything other than tools which doesn't happen that often. My brother and I loved going to Sears because we got to sit on the lawn tractors if we behaved while shopping. (we didn't get to sit on the tractors that often)
Back to the topic: The cloths look OK, but its not going to get me in the door. I'd rather hit up an Army surplus store for a quarter the price. I'm curious to know if the Army is getting a cut of the sales. Maybe help pay for some armored Hummers or interrogation chambers. Come to think of it Lindy England could model the new diggs.
from the free online dictionary:
ad·ver·tise (dvr-tz)
v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es
v.tr.
1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. See Synonyms at announce.
2. To make known; call attention to: advertised my intention to resign.
3. To warn or notify: "This event advertises me that there is such a fact as death" Henry David Thoreau.
v.intr.
1. To call the attention of the public to a product or business.
2. To inquire or seek in a public notice, as in a newspaper: advertise for an apartment.
"Come to think of it Lindy England could model the new diggs."
Ding!
Chicagoist qoute of the week!
Well then clearly all of our posts are advertisements, considering we announce, notify and call attention to things all the live-long day.
boy do i hate it when people advertise for the free online dictionary
I buy shit from Sears, what's the big deal? Not all the time, but if I'm walking through and see a plain pair of pants or shirt, why the hell not? Especially if it's on sale. And looking at a couple of these sweaters, I might buy them.
But what I want to know is, where does the money go? more recruiting commercials? A new Humvee for the next Auto Show (where they lured teenage boys over by allowing them to play Guitar Hero for free).
touchy subject, i see. here's some other angles to consider instead of getting bent out of shape --
1. i assume you weren't paid to post that.
2. sears headquarters are in hoffman estates, IL. i guess that gives it some local flavor.
however, it just seemed ad-y to me. personal opinion. who cares? i have written things that were certainly ad-ish in their own right. no harm, no foul.