"Kramer Told Me I Was Supposed to Pick Up Some Cubans"

9_10_2008_Chicagoist_Seinfeld.jpgBust out your puffy shirts, Jon Voight pencils, and garbage eclairs- the Seinfeld Campus Tour is coming to the University of Illinois next Thursday, September 18. Throughout the fall, a 60-foot, Seinfeld mini-museum bus is driving over 10,000 miles, stopping in 26 cities, and handing out 1,000 pounds of black-and-white cookies and candy. In an attempt to reach out to the 70 million people that make up the "millennial generation" the bus will have TV screens playing classic show moments, a "Kramer's Yogurt Bar" serving non-fat frozen yogurt, Seinfeld photos, laptops with Seinfeld MySpace and Facebook pages, games and prizes.

So what is the point of the tour besides turning the show on to those born the year it premiered? [Ed note: Sell DVDs?] After scouring the website we found it's actually, at least in part, for a good cause. Sony Pictures and DoSomething (one of the largest national organizations and resources for young people to create social change) have teamed up to create "Do Something With Seinfeld." During the tour, food will be collected at each stop and distributed to foodbanks across the country. Donating out of pure kindness is always rewarding. Donating out of a want to see a moving Seinfeld shrine complete with candy, games, prizes and memorabilia from one of the greatest comedies in television history? We think that's OK too.

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Comments (3) [rss]

Now I want a black & white cookie.

makes perfect sense that they linked themselves with a show with zero social conscience.

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