No, that's not a joke. Contrary to popular belief, we've been known to put a mass-produced beer to our lips from time to time. One thing we'll be able to tell our grandkids about last night is that we had a Pabst Blue Ribbon in our hand when ABC's Charlie Gibson called the election for President-elect Obama. (Wow! That sounds good.)
Anyway, there's a reason that Pabst Blue Ribbon wins an occasional gold medal for American lager at the World Beer Cup and Great American Beer Festival. It's because it's actually a good beer with a clean, refreshing taste, just enough hoppy bitterness to give it some bite and amazing carbonation. The brand and beer have enough of a popular reach that both hipsters, beer geeks and NPR listeners can find common ground. It makes a great pairing with barbecue, burgers and the ultimate back for a bloody mary. PBR is Chicagoist's "Beer of the Week." 'Nuff said.
And now, some classic tributes to PBR.
PBR commercial featuring Jackie Gleason:
PBR: The official beer of the original "Yes We Can" generation:
"I've got Pabst Blue Ribbon on my mind... and horse racing."
And, of course, Dennis Hopper in "Blue Velvet" (Language NSFW):

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way to go chuck!!!
great choice!
Its the Sudamoe man with the hipster vote in his pocket. You aint fooling no body son!
Just pour it in the urinal and save it the trip.
I remember showing a friend from London around town for a while. I was kinda broke, and reduced to buying whatever was on special at the bar. He spent plenty of time talking trash (rightfully so) about all American macrobrews - and then I bought him a PBR. I believe he said something to the effect of "holy shit, a beer with TASTE! About time!"
PBR is a good standby, but I'm still a High Life guy. (a poet but didn't know it.)
It *is* the tastiest horse-ball sweat every put into cans.
I had TWO PBRs in my hands when the election news broke. Double fisting my way to victory!
That sounded dirtier than I intended.
I love that the CVS by my house sells PBR 30-pack cans for $11.99. It makes the miserable queue in that God-forsaken store worth it.
"Heineken??? FUCK THAT SHIT. PABST! BLUE! RIBBON!" - line from the movie Blue Velvet
PBR is the poor man's Hamms. Ok, the REALLY poor man...
Pabst Blue Ribbon the "beer" of Joe the Plumber and wicker park hipsters who purchased Maytag work Jackets second hand that have Joe stinciled on the breast pocket