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Weekend before last we were at a birthday party at Quencher's and the bar was at least four deep with customers the entire length. It was the third consecutive year that the hosts of this party set a record bar ring for the bar. Normally, we'd be sampling from Quencher's extensive beer menu, but we're getting old and wanted a drink fast. $2 cans of LaCrosse Lager was music to our ears.
Now, hot on the heels of naming PBR "BotW" some of you might be thinking, "Chuck's slipping." Purge that thought from your head right now. This is Thanksgiving, people. Growing up, that meant 30-packs of Old Style packed in snow on the back porch and your dad sneaking sips to you while Mom was preoccupied with the turkey. Remember the old advertisements for Old Style? How it was "brewed with Artesian spring water" and "krausened" in "God's Country?" We always thought God set a pretty low bar if his Promised Land was LaCrosse.
Guess what? MillerCoors (which makes Old Style) only owns the rights to the Old Style name. LaCrosse Lager uses the original Old Style brewing recipe. You know, back when the beer had some character to it. They're so proud of it that they re-painted the World's Largest Six Pack to reflect that. To us, the can artwork is more appealing than that of Old Style. After eight of these we were staring at the can and thinking maybe God's onto something in LaCrosse.
Now you know where to get the taste of Old Style the way it was meant to be. LaCrosse Lager is Chicagoist's "Beer of the Week."
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The Old Style brand is actually owned by Pabst. Pabst no longer owns any actual breweries, so they contract out all of the brewing of their brands. MillerCoors just does the brewing.
That is without a doubt my favorite "Beer of the Week" photo thus far!
It's not just half krausened. It's "fully krausened."
LaCrosse Brewing Company is an interesting story in modern corporate history.
You know it by now: town gives heart and soul to company, company thinks they have to go Wall Street, company puts out feelers for investment dollars and ends up purchased by conniving Australian, conniving Australian raids company retirement fund to buy a rare painting, company closes thereafter
Of course, as the article states, LaCrosse is basically the old recipe for the "real" G. Heilemann product called Old Style. The Old Style you taste now is basically the same formula of Pabst plus the Krauesening Rabbi coming in to bless the vats at the brewery.
LaCrosse is Old Style minus the white, blue, red, and gold can with the mountainside villagers on it. In an economy where cheap beer wins, LaCrosse is a winner for the value conscious. Chuck's got himself a winner here. You'll wince the first sip, but it grows on you.
Try one!
Where can one pick up a sixer? I have never seen it at stores and don't make it to Quencher's that often. Plus as a regular Old Style drinker I would love to try a "better" version.
I've only seen it as a 30 at the last truck stop south of the Wisconsin Border. Finally as a connoisseur of really cheap beers, I cannot give this my approval over Hamms, Blatz or Schlitz as a good cheap beer.
They have this at the Foremost at Ashland/Wellington by the post office.