Chicagoist: Tuesday Afternoon Diversion: The Most Brilliant Marketing Campaign For An Insurance Company. Ever.

xlprq

Wed, 07 Jan 2009 12:18:55 -0600

I was wondering how they could get these shots. I figured there was no way they were just writing scripts for the kids to read. Thanks for the insight, Dave.

Dave Jacob Hoffman

Wed, 07 Jan 2009 08:43:08 -0600

I was recently fortunate enough to meet the mastermind behind these ads, Bob Ebel. His specialty is working with kids, and he gets these great performances by hiding the camera and just talking to them. Pretty much every shoot he does ends up with the kids asking, "When are we going to film the commercial?" It's a brilliant technique that results in natural, hilarious commercials like these. http://www.ebelproductions.com/directors/bobbio.html

augustkl

Tue, 06 Jan 2009 15:52:05 -0600

The most brilliant marketing campaign for an insurance company? As any Chicagoan knows, it must be Eagle Man. http://www.youtube.com/watch?v=O4-e4nlfdRI

ophmarketing

Tue, 06 Jan 2009 15:45:16 -0600

I didn't know you were allowed to say 'penis' on television in Virginia.

Mary_Sunshine

Tue, 06 Jan 2009 15:29:50 -0600

I love the last line "He was injured. Injured real bad." I also like the tags for this one. Virtual high five.