Chicagoist: DarkLord Day: Solve One Problem, Another Arises

theburden

Wed, 08 Apr 2009 21:22:58 -0600

Chuck you aren't reading closely enough. The ticket says right on it, "The holder of this ticket is guaranteed purchase of Dark Lord on the 25th day of April 2009.

Jim Doolittle

Wed, 08 Apr 2009 18:45:24 -0600

It's all a bit ludicrous, really. 3 Floyds should brew more of the beer, up the price (it's already high, but demand is still outstripping supply...), and make it a proper seasonal release, as opposed to this OMG MUST BUY A BOTTLE ON THIS DAY ONLY crap. No big deal to me, though, I suppose. I don't care for stouts. Pass me an Alpha King.

matilda

Wed, 08 Apr 2009 18:25:46 -0600

Uh, no one questioned their "right", or whatever you want to call it, to make a profit. I only questioned the mindset that would lead someone to pay so much for beer. As well, the vast fortune comment was general, not specific. Understand? Or shall I type slower next time? In any case, thanks for a rant that was even less meaningful and worthwhile than mine. That's quite an accomplishment.

jnrjr79

Wed, 08 Apr 2009 16:06:22 -0600

Just to point out, the $15,000 eBay option is people fucking with the seller for being a douchebag by trying to profit off of the tickets. It's not actually someone who is willing to pay 15 grand to go to DLD. The $200 prices are legit, though. I wouldn't be surprised if somebody somewhere pulled the trigger on that. The logical next step for next year is to have the tickets be linked to your name so that you have to present ID to use your ticket, but the logistics of that would likely be really hard to implement based on past DLD experience.

BlueFairlane

Wed, 08 Apr 2009 15:50:16 -0600

Did I miss something? This is beer, right? Are we actually talking about someone paying $15,000 for beer? This is why the terrorists hate us.

Dig

Wed, 08 Apr 2009 15:26:04 -0600

"Rights" did not enter into this discussion, just a conversation about what some think is appropriate behavior for people of a certain SES. You have a point about consumerism but to me it has no place in this particular discussion. Funny, this doesn't feel like a rant!

Wed, 08 Apr 2009 14:36:15 -0600

I was lucky enough to get snag 4 ticktes for my wife and myself. The tickets I received note that you are "guaranteed" to be able to purchase dark lord if you arrive at the brewery between 11am and 4pm. However, the tickets say "Bottle Limit Set on Day of Event." The website FAQ section also says: "Anyone with a ticket will be able to buy their guaranteed allotment of Dark Lord bottles between 11AM and 6PM." I know they reserve the right to reject tickets, even at the dark lord day event itself. Besides that, though, where did you get the information that a golden ticket might only give you an "opportunity" to purchase dark lord, Chuck?

JDole84

Wed, 08 Apr 2009 14:27:02 -0600

Take that $15 or whatever, go buy a few 6ers of Half Acre, sit on porch and enjoy the beautiful day instead.

Dig

Wed, 08 Apr 2009 14:09:13 -0600

Thanks for striking back at this wonderful example of consumerism! I am so sure that 3 Floyds are amassing VAST FORTUNES from the purchasing behavior of a couple hundred people. You know what? They care about what they make and deserve to profit from it. Realistically they are not even charging close to market value.

Ingrid

Wed, 08 Apr 2009 14:06:15 -0600

It's always been a pet peeve of mine...people who wear logos on their clothing. I've always felt that if I'm going to clutter up my clothes with a brand logo, THEY'RE going to pay ME...not the other way around. And yes...I grew up the same way. I still remember my grandfather who paid cash for everything....his house, his car (and he was a plumber). My mom was thrift before thrift was 'in'. I'm not as thrifty as they are, but it's a good example. I don't spend past my means. What was the line from McCawber in David Copperfield? "Make 20p a year, spend 19 something a year, and life is good....." something along those lines. Good advice then, good advice now. But spending this kind of money on something that you're going to piss out 3 hours later is beyond my comprehension. You're right though..it's good for their business.

Dig

Wed, 08 Apr 2009 14:05:29 -0600

"There is a possibility — however slight — that you could be holding a golden ticket and still not be able to buy any DarkLord." No. Unless 3 Floyds is utterly inept at arithmetic this is unlikely. They only need to produce enough bottles so that even if everyone purchases the limit, there will not be a shortfall. They will bottle overages to sell on premesis as well, but this all easy peasy to figure out.

jimbo

Wed, 08 Apr 2009 14:00:50 -0600

It's convenient of Chicagoist to ignore the other sets for sale on ebay that have buy it now options of ~$200/ticket. And Chuck, your interpretation of "opportunity" is interesting.

matilda

Wed, 08 Apr 2009 13:48:18 -0600

Not sure. Then again, I grew up in modest conditions and never understand rampant consumerism, or why so many people--especially those in the lower and middle classes--celebrate their loyalty to products and brands. But, as I said, great beer, just not great enough for this type of activity (no beer, or product, or brand, really is). Good for the brewery, I guess. Vast fortunes still are made from the mindless behavior of consumers.

Ingrid

Wed, 08 Apr 2009 13:44:14 -0600

No kidding!! Where does one draw the line between doing your part to boos the economy and cross over into idiocy?

via chicago

Wed, 08 Apr 2009 13:13:14 -0600

$15grand? Who ARE these people???

matilda

Wed, 08 Apr 2009 13:12:07 -0600

Funny. This brewery makes great beer--outstanding beer, in fact--but stories like this only provide further proof of many people's out-of-control consumerism, even in the middle of a recession/almost depression--and further proof that the majority of humanity seems stupid beyond redemption. It's just beer, not the holy grail or a chance to bathe in the Fountain of Eternal Youth (nor, for that matter, a barrel of Dutch tulips).