Review: [me] & goji Custom Artisanal Cereal

We should start this review by saying that we aren’t usually cereal fans. Oatmeal, maybe, or a nice omelet, but cereal has never appealed to us. Either it’s full of sugar and artificial colors or it’s tasteless cardboard “health food” that’s hard as a rock. Custom-made cereal offered the possibility of creating something that was both tasty and healthy at the same time… but we weren’t getting our hopes up.

We were wrong. [me] & Goji, founded two years ago by a team that includes two Northwestern grads, has made us into believers again. On their website, you can custom build any cereal you want out of over 50 natural, organic ingredients. Like it simple? Just order a simple granola with almonds and nutmeg. Something crazier? How about corn flakes, acai cerry, pumpkin seeds and cocoa nibs? Starting with your choice of a base grain, every cereal is designed by you, hand-mixed and shipped to your door. Just go play with the website. It’s fun to design cereals, watch the nutritional information changing and see what funky combinations you can create.

Now, before someone starts complaining that we’re advocating buying custom-made cereal in the middle of a recession, hear us out. [me] & Goji ships all of their products in cereal “capsules” that hold almost twice as much as a box of Kashi (or some other premium healthy cereal). There’s no wasted space for plastic or air, and the satisfaction of getting exactly what you want can’t be overestimated. The price varies by ingredient combination - our cereal made with corn flakes, granola, dried mango, apple, and pumpkin seeds cost about $10. You can also purchase a $1 carbon offset for the shipping, if you wish. We’re not advocating living on this stuff - for most people, it’s best for a special treat or a gift - but if you’re looking for something new to spice up your breakfast, try it out!

(Anthony Todd)

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