Like many around the city, we thought it was a nice gesture to see basketball legend Michael Jordan pay a visit to the United Center Friday night to root on the Blackhawks. Interestingly enough, though, it seems that the Blackhawks jersey he's wearing is a custom-made one: team officials sewed a red patch over the Reebok logo. It's not really clear whether Jordan is contractually forbidden from displaying another logo or if it's a personal choice on his part. It's certainly not the first time this has happened. And not that we're surprised either. And, sure, maybe it's a minute detail to be focused on, but as several other blogs that have picked up this story have already said, it speaks to the continual entangling of sports and business. What's next? Ads on bases? Oh, wait... [Puck Daddy, via Deaspin]



I didn't notice the patch the other night... but I did notice his own name on the back. Doesn't wearing your own name on an authentic jersey violate some sort of sports fan coolness law?
I don't care if a basketball jersey with your name on the back is the best seller of all time, if you never skated for the Hawks you shouldn't be sporting a sweater with your name sewn across the back.
Doesn't wearing your own name on an authentic jersey violate some sort of sports fan coolness law?
A grown man wearing ANY professional team jersey when he's not a member of that team violates the "sports fan coolness law" as far as I'm concerned. Big beer belly guys sporting Jordan Bulls jerseys, even with Jordan's name on the back, is NOT cool in any book.
During the hockey game at Wrigley there was one Blackhawks player (I think it was Dustin Byfuglien) who had the Reebok removed as a contest.
I'm more interested in the fact that MJ is a fan of Aaron Johnson, you know #23 on the current Blackhawks roster.
Any guy that had to pay $168,000,000 to get rid of his wife can wear whatever he wants in my book.
I still wear my Luc Longley jerseys.