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Chicago-based The Printed Blog, a free, weekly print version of blog posts, is packing it in after a short run. Founder Josh Karp says in a post on the company's blog, "Despite a significant personal investment on my part, and the additional support of six or seven credit cards, we were unable to raise the minimum amount of money required to reach the next stage of our development. This was a difficult decision for us, but the financial reality of the situation demanded that we suspend further publication immediately, and indefinitely." The company print editions for New York, L.A., San Francisco, and multiple Chicago neighborhoods. Karp also talked to Crain's about the venture. [via Gapers Block]
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no shocker here. i don't see how they put out as many editions as they did.
who was the market for this, exactly? how did they expect to make any money taking online content offline when offline content has been losing ground to online content for well over a decade?
"Everyone said I was nuts, but I did it anyway."
And everyone was right. It was a horrible idea to begin with and the execution was worse. Did it need to be on super glossy paper? If you're giving something away for free, you might want to keep the price down. Maybe if it served a purpose, like if one of the pages had a cool photograph that could be used as a poster or something. My cubical could use some decoration, I would have been curious enouth to take each issue to see what it contained. And why was it being distributed in the morning to compete with newspapers and the red eye? In the afternoon, they could have hit a higher concentration of people downtown, with nothing to read on their commute home.