PETA McRibs McDonald's

People for the Ethical Treatment of Animals, well-known for attention-grabbing stunts (as evidenced by this simple and totally NSFW Google search) has enlisted Andy Dick and Martin Short to produce a clever two minute short to draw attention to its campaign to pressure McDonald's to improve its treatment of chickens.

Say what you will about PETA (and their ideology leaves room for critique), they've been pretty effective at challenging mass-producers of food to improve how they treat livestock. [Via Crain's, because we aren't really all that hip]