Whither Bozo, WGN?

2_bozofloat.jpg.jpg If you weren't able to go downtown to check out yesterday's Thanksgiving Parade, and you'd like to poke through the broadcast (which went around the nation on WGN America), you can check out each and every marching band, balloon and waving princess on the WGN website. But it's something WGN itself did yesterday that gave us pause. On the WGN Float is the whole gang: Tom Skilling, Pat Tomasulo and Ana Belaval from the morning show and...Bozo the Clown. The same Bozo the Clown that was unceremoniously dumped from the station's lineup in 2001 after more than four decades of bringing joy to Chicagoland kiddies.

Bozo apparently still has enough popularity and cache to entertain the crowds but not enough to actually have him on the air? You may recall how after years of entertaining a generation of kids during their lunch hour on WGN, and another generation (mine) before school and after episodes of Jem and MASK. Then, in 1994, the show was re-purposed and chopped back to just one hour on Sunday mornings to fill FCC requirements for educational programming. WGN finally put a bullet in Bozo's head on August 26, 2001. Despite an outcry from fans, WGN believed that they couldn't compete with all the other options for children's programming and ended the show as a sad shadow of what it used to be.

And yet there he is, smiling and waving, while WGN tries to have it both ways. Can you ditch a beloved TV personality after tearing apart the program - and then trot him out whenever you like to garner a few extra whistles and waves from a crowd? Sure, it's nice seeing the guy again, but using the character in public while he remains the shining example of the death of locally produced children's television (at least to media geeks like us) leaves us a bit out in the cold.

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Comments (3) [rss]

Why wouldn't WGN cash in on a beloved icon like Bozo at the parade? Like you mentioned, he entertained at least two generations of Chicagoans. And while he is no longer on television, I'm sure many people were excited to see him in the parade.

I'm not disappointed in WGN, I'm disappointed in Bozo (granted it's probably not the same guy). If I were uncerimoniously dropped from television after years of popularity, I would never agree to do business with WGN.

Alas, times are hard for a creepy clown.

"Unceremoniously dumped"??

I seem to recall WGN making a HUGE deal about the ending of the bozo show. There was even a special two-hour long prime-time broadcast, featuring live music from Billy Corgan (which was weird but ultimately kinda cool).

Things can't last forever, Chicagoist. You sound like someone crying about how Frango mints aren't made on State Street anymore.

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I'm pissed that the parade still goes past Macy's after they unceremoniously dumped the Marshall Field's legacy. (/sarcasm)

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