Magnolia Bakery Coming to Chicago
By Soyoung Kwak in Food on Nov 20, 2010 5:00PM
Photo by wallyg
Apparently, this doesn't come has a huge surprise -- Magnolia Bakery has been planning for an expansion for quite some time (they currently even have a bakery in Dubai), and along with a store in Chicago the bakery is planning on opening up a store in Boston. Even though Magnolia is famous for its cupcakes, current owner Steven Abrams is pretty adamant about opening up a bakery, not just another cupcake store in Chicago:
"I am in the bakery game. That is one of the things we need to distinguish. I sell 60 products. Cupcakes is one of them. We are not coming to town as the cupcake place."
Magnolia became a name synonymous with cupcakes after an appearance in an episode of Sex and the City, which some people say began the thriving "cupcake craze" which has lasted for over a decade. Magnolia Bakery first opened up in New York City in 1996 and has been growing ever since. Let's hope Chicago is ready for the New York bakery behemoth.