Wirtz Picks Up Bacardi From Competitor

By Chuck Sudo in Food on Jan 5, 2011 9:24PM

Wirtz Beverage Group scored a major coup by acquiring Bacardi and its associated brands (including Bombay Sapphire gin, Grey Goose vodka and Dewar's scotch) from Southern Wine and Spirits of Illinois. Terms of the deal haven't been disclosed, but Bacardi wouldn't have jumped ship unless Wirtz offered them a lot of money to do so.

The move by Bacardi comes on the heels of Stolichnaya vodka leaving SWS for Wirtz last year.