The Chicagoist will be launching later but in the meantime please enjoy our archives.

Humpday Afternoon Diversion: The Social Tattoo

By Kevin Robinson in Arts & Entertainment on Jun 8, 2011 8:00PM

The video of a woman tattooing 152 Facebook profile pictures on her arm has spread across the internet (on Facebook, no less!) in the last 48 hours. The notion that someone might get an icon from a social network tattooed on a part of their body has sparked a combination of fascination and outrage, as evidenced by the comments on the video's YouTube post.

But it turns out, the whole video was just a hoax - a publicity stunt, in fact. Tattoo Dex, the supposed tattoo artist featured in the video told the Dutch news outlet Telegraaf, "It is a try out tattoo, a transfer, that washes off in a couple of days." So it seems, the more things change, the more they stay the same.