Quantcast

Supply and Demand Keeping Half Acre Out of South Side Taverns

2011_6_20_half_acre.jpg We and others in print and online have written incessantly about the craft beer explosion in Chicago and how one of the negatives to that is the ability of breweries and brewpubs to keep up with demand.

It's a good problem to have, if you own a local brewery. If you're a fan of good local beer and can't seem to get enough of, say, Half Acre Daisy Cutter, not so much.

There seems to be a dearth of Half Acre on the South Side recently. We didn't notice it, at first, mostly because we don't mind visiting Half Acre's North Center brewery and filling a growler or buying bombers of what they've just released. Last Monday, however, we stopped at one of our local taverns in Bridgeport, Bernice's Tavern, which usually has been able to keep Daisy Cutter in stock. The look of surprise on our face was evident when the bartender said, "Sorry, we don't have any Half Acre here."

We had better luck a few days later at Maria's, where we were able to buy two bottles of the now sold-out run of "Small Animal... Big Machine," an ale brewed with cherries and currants.

Apparently, we were lucky. Maria's owner Ed Marszewski told Chicagoist's Kevin Robinson that he's unable to get Half Acre. Kevin also had similar problems trying to order Half Acre at Simone's.

So, what's up with no Half Acre on the South Side? We emailed that question to owner Gabriel Magliaro. Magliaro said it's a combination of supply and demand and the lack of distributorship on the South side. Half Acre's brewery is already operating at capacity. They're selling their beer as fast as they can brew it. Their distribution arrangement with Chicago Beverage Systems allows them to place their beer with accounts that Chicago Beverage Systems can reach. That usually means North and Northwest sides and the Loop.

Because of the way beer distribution territories are divided, Chicago Beverage Systems (which is a MillerCoors-affiliated distributorship) can only as far south as 31st Street, maybe 35th. Further south, tavern and retail accounts are controlled by another distributor.

Half Acre currently doesn't have a South side distributor. Magliaro said that the point would be moot, since they're at capacity.

Until that happens, we can always follow the potholed road along Lincoln to get our fix.

Contact the author of this article or email tips@chicagoist.com with further questions, comments or tips.

Comments [rss]

  • Half Acre's blog in response to this article.  http://www.inyourguts.blogspot...

  • Steven Scienski

    How did Small Animal Big Machine end up in a liquor store?

  • cinchel

    that is really the most interesting part of this article. that was a brewery only release..hmmm

  • Half Acre is looking for a larger space to brew in, so be patient

  • It's more than just the south side, I own a small tavern in Lake View and was told by Chicago Beverage that most bars are now on a 1st come-1st serve basis. We've gone without it for weeks at times.

  • blipsman

    It's apparently not just a South Side issue, at least in terms of liquor stores.  I was in Jewel (2940 N. Ashland) on Saturday and they were out, as was the Binny's on Grand when my wife was in there on Thursday.

  • Perhaps they should consider expanding to Full Acre.

  • Perhaps they should hire you as a consultant, wiseacre :)

  • Not Cool Half Acre.  Chicago has a North and a South Side.  Sometimes it's not always convenient for us South Siders to trek up north for some home grown brew.  I have to be downtown in order to get some Daisy Cutter to take home and enjoy. Please consider us too.

  • yeah, did you read the article?

  • Navin_Johnson

    #wpp

  • sat3911

    Get a bunch of people together, put together some cash and start hanging around Goose Island saying things like "If only there was someone willing to start a brewery on the south side with this giant pile of cash I have" or "oops, did I just drop my south side brewery business plan?  Oh, my.  My brewmaster just fell off, what ever will I do?"

  •  For what it's worth, New Chicago is located in Back of the Yards and plan to be up and running by next March.  I wouldn't be surprised if 5Rabbit ended up with a brewery operation south of Madison as well, but that's just a hunch.

  • Chuck_Sudo

    It's not Half Acre's fault. This is a result of the system in place. Again, even if Half Acre were actively seeking South side distribution, they'd have a hard time keeping up with demand because they're operating at capacity.

blog comments powered by Disqus

send a tip

tips@chicagoist.com