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Tribune Re-Embraces the Broadsheet

2011_9_1_tribune_logo.jpg The Tribune is ditching the tabloid version of the newspaper effective Monday.

In going back to a broadsheet, the Tribune not only begins to look like itself again, but goes to a uniform format. Subscribers have been receiving the broadsheet version since June, while the tabloid format was sold at newsstands. Gerry Kern, senior vice president and editor of the Tribune, said in a memo to employees:

"We believe (recent) enhancements (to the paper), which included the addition of 44 full news pages per week, are best displayed in the larger page afforded by the broadsheet format. This effort will extend our position as the Chicago region's premier source of news and information."

The Tribune rolled out the tabloid version of the paper in January 2009 to compete with the Sun-Times. Sales, which picked up initially, leveled off.

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Comments [rss]

  • Good.  Now go back to the pre-2008 fonts, headers and spacings and ditch the disaster of a redesign.

  • slatsg

    I actually harken (?) back for the days when newspapers were sorta badly designed and had long columns of text you had to flip back to and chew through and get your fingers all inky. Redesigning the Trib is like redesigning Yahoo! News at this point. It's repackaged cereal. Most of the Trib now is all AP stuff anyway. 

    How can we more strategically-place ads for vapid, distracted "Millenials"? Let's give white racists from Lombard the opportunity to "join the conversation" whenever some black kids goon a guy on a bike. by offering commentary. It's fucking sad. Fucking doomed, journalism is. (shakes cane, I know)

    But really, will people notice this? 

    I don't know where journalism is headed ... probably online, non-profit modeled ... I'm certain the Trib will not be leading the way.

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