The Weekend Flashback: More Vintage Chicago Signage
Last week we showed you a trade film from the 1940s on how marketers used billboard advertising in Chicago. Today we bring you a 6-minute film from Chevrolet, from the same time frame, that shows how the automobile company kept their billboard in Chicago lighted.
As a onetime electrician, the sheer amount of manpower and ingenuity that went into maintaining these billboards is astonishing and impressed us to no end.
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