Forbes Names Benny The Bull America's Favorite Mascot
By Samantha Abernethy in News on May 15, 2013 10:20PM
According to Forbes, Benny the Bull is "America's Favorite Mascot," ranking as the most popular of any sports mascot. Let's hope Benny's No. 1 ranking inspires the Bulls tonight.
According to Forbes, the rankings were based on a survey of fans and graded on a marketing index by "Awareness, likeability, attention-getting, photo-friendliness, interaction and fun." Benny the Bull had the highest likability ranking of any mascot, and he was the most photo-friendly. Plus, he's highly visible with more than 250 appearances per year, and according to the author, "The work ethic and the athleticism he displays during game breaks at the United Center have paid off."