Logan Square's 'Aloha' Billboard Taken Down, Breaking One Million Hearts

By Mae Rice in Arts & Entertainment on May 9, 2016 3:31PM

Logan Square's billboard for Aloha—a Cameron Crowe movie that came out in May of 2015 but was still advertised prominently over the Square at the start of this month—has finally been taken down. On Friday, the loss of the famous and sort-of-beloved billboard was documented with a tragic post on the "Is The Poster For The Movie Aloha Still On That Billboard In Logan Square?" Tumblr.

Matt Byrne, comedy promoter and curator of the Tumblr page, told the AV Club of the billboard's passing:

While it was never the place of the Tumblr to weigh in on whether or not the billboard’s presence was good or bad, I think it goes without saying that today is an emotional day for all of us.

The billboard was removed mere weeks before its one-year anniversary party, which was planned for May 29. That party has been retooled as "a vigil," according to its Facebook page, where locals can drink tiki "mocktails" from Lost Lake and "[h]onor the passing of the longest movie marketing campaign ever."

RIP Aloha billboard—we barely knew ye. We knew the movie ye were advertising even less, too. Nobody saw that. (Everyone heard that all-white Emma Stone was cast as a quarter-Hawaiian woman named Allison Ng, though—a choice Cameron Crowe has since publicly apologized for .)