Kanye West Reveals Chicago Pop-Up Shop Is In Northbrook
By Stephen Gossett in Arts & Entertainment on Aug 19, 2016 2:50PM
Kanye at the album release party for "The Life of Pablo" on Feb. 11 at Madison Square Garden (Getty Images)
Chicago-native hip-hop great and self-promotion savant Kanye West announced earlier this week that 21 pop-up shops would spring up at locations across the world this weekend to sell The Life of Pablo-related merch. Today, West revealed the exact locations of those stores, including the one in Chicago—or the Chicago area, at least. West’s local outpost will spring up in Northbrook Court (2171 Northbrook Court).
Plenty of fans and media watchers were quick to gently chastise West for setting up shop in the North ‘burbs.
So Kanye West put his Life of Pablo pop-up shop in Northbrook? That's exceedingly lame.
— Mike Bennett (@mrhonorama) August 19, 2016
northbrook?! really, dad?! @kanyewest pic.twitter.com/4u0XFilzbc
— kanLO west (@leauxmichelle) August 19, 2016
Kanye West "We gon put a pop up store in Chicago"
— TYRELL WELLIT (@fakelewisem) August 19, 2016
Puts a pop up store in Northbrook, IL.
A closer look at the full map of temporary shops in fact reveals many sites to be in the “surrounding area” category. Along with Chicago, shops announced for Portland, Dallas, Detroit and Philadelphia are all outside their respective cities, strictly speaking. Plus the guy is such a savvy marketer, it's hard to imagine there wasn't some method to the choice. Any 'burbs-bound West fans, let us know how it looks.
The shop is open this weekend only: Friday 10 a.m. to 9 p.m., Sat 10 a.m. to 9 p.m. and Sunday 11 a.m. to 6 p.m.