Chicago is getting its first D-Box equipped cinema this weekend, as the Muvico Rosemont 18 joins the ranks of technologically advanced locales such as South Jordan, Utah and the Mall of America on the forefront of movie exhibition gimmickry. For a mere $8 surcharge per ticket, you can watch Fast Five in one of the 36 D-Box seats (certainly never to be confused with "the d-bag seats"), which will lurch, shake, pitch, and heave you into entertainment bliss according to a precise set of cues felt by a Burbank, California-based team of motion designers to most enhance your enjoyment of Justin Lin's orgy of car chases and gunplay. more ›

In a post titled "3-D doesn't work and never will. Case Closed." a couple of days ago, Roger Ebert got the Internet buzzing about the the latest wave of Hollywood 3-D spectacles. Citing as evidence a letter on the topic from one of the most esteemed cinematic artisans alive, Ebert may have intended to end the debate on the merits of the technology at the megaplex; he succeeded only in inflaming it. So was he right? more ›

Earlier this spring, our own Rob Christopher joined a growing group of folks - including Roger Ebert - that have railed against the new trend in 3D, be it films or television. And despite their protests, the 3D trend continues to grow. Witness the latest development: Playboy in 3D. For the June 2010 issue, hitting newsstands later this week, centerfold will be in 3D (don't worry, the issue comes with its own glasses). Said editorial directior Jimmy Jellinek: "In today's print environment you have to create newsstand events...People want things that last and have meaning." We get how people might like a 3D Playboy, we're just not sure how making one centerfold in 3D gives it "meaning," but what do we know? We're just a 2D website. more ›

Avatar it's not but the White Sox are taking advantage of fancy 3-D technology to help sponsors see how their ads will appear in the park. 360-degree views are available, allowing to see their ads from various angles throughout the park. Check it out for yourself here. more ›

Yesterday we got a sneak peak at the Field Museum's latest addition: a 3D movie theater. Wearing the requisite glasses, we saw Dinosaurs Alive!, an educational film about bones more than dinosaurs. The film shows how bones are found, who looks for bones and, best of all, what the dinosaurs and their environs looked like. more ›