The Chicago Transit Authority introduced a new edgier ad campaign this month, out of concern for the fact that many riders ignore their public-service placards on buses and trains. The new campaign targets pickpocketing and shows a picture of a couple with their arms around each other juxtaposed with a wallet being taken from someone's back pocket, and the phrase "Snuggling or snatching?" written across it. "It's taking a different approach than we have used in the past to get people's attention and raise public awareness so they read the rest of the message," said CTA spokeswoman Sheila Gregory to the Chicago Tribune.
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Results tagged “adcampaign”
New CTA Ad Campaign Targets Pickpocketers
Atheist Group Launches Ad Campaign on Chicago Buses
A new ad campaign rolled out on 25 Chicago buses this week that aims at giving atheists, agnostics and non-believers the same voice on public transportation that other religions have used for years. The Chicago slogan, which has been seen on buses running from the North to South Side of Chicago, including downtown reads: “In the Beginning, Man Created God.”
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