Entries from Chicagoist tagged with 'anheuserbusch'
May 9, 2008
From Brew Blog comes word of a new "American ale" being readied for market in the fall by Anheuser Busch. "Budweiser American Ale defines a new style of ale – the American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.” It's just another way of saying that they're repackaging Budweiser for folks who wouldn't touch the flagship beer with a dead man's......
Continue Reading "The Art of Polishing a Turd"April 29, 2008
Was clued in to this interesting article in yesterday's Wall Street Journal about the Brew Blog, a beer and brewery industry blog sponsored by Miller Brewing Co. Written by former Advertising Age reporter James Andorfer, Brew Blog reports on industry news when it happens, as it happens. Seeing as how Brew Blog is also sponsored by Miller, Andorfer does his job while simultaneously taking some requisite and light-hearted shots at Anheuser Busch and its best......
Continue Reading "When Beer Companies Adopt a "Fair and Balanced" Agenda"