Entries from Chicagoist tagged with 'brands'
May 19, 2008
Fascinating article in the NYT Magazine yesterday about a Chicago company that revives old but they hope not forgotten brands like Brim, Salon Selectives, Eagle and Nuprin. After megacompanies merge, sometimes name brands get folded together. And that's where River West Brands comes in. While [founder Paul Earle] recognizes that a given brand might not be able to survive in the portfolio of a multinational, different sorts of business models might work to sustain it.......
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