LL Cool J is designing a hip-hop clothing line for Sears, called "LL Cool J for Sears". (Really LL, that's all ya got?) The LL Cool J for Sears line will be available for purchase in most Sears stores by September. Mr. Cool J is said to have an emotional connection with Sears as he used to beg his grandfather to take him shopping there when he was a child growing up in Queens, which factored into his decision to launch the LL Cool J brand there. Sears is expecting another loss in profit this quarter and is hoping this line will appeal to the “urban” customers that they are not currently reaching. more ›