The portmanteau "Mondelez," chosen to evoke a "delicious world," could be mistaken for something very different to Kraft's growing female Russian consumer base.
Kraft No Cunning Linguists In Russia When It Comes To New Snack Brand Name
PETA Now Owners Of Kraft Stock
From the inbox: In a move that doesn't involve nudity or browbeating, PETA has purchased stock in Kraft Foods as part of a plan to pressure Kraft into not using pork for its foodstuffs supplied by farms that utilize gestation crates. Gestation crates (or "sow stalls") are 7-foot by 2-foot cages where pregnant sows are confined during gestation. A recent Humane Society of the United States report on welfare issues gestation crates showed that sows confined to the crates developed enlarged hooves, weakened bones, urinary tract infections and lameness, among other ailments. PETA made the stock purchase Kraft did not respond to requests to work together privately on this and other animal welfare issues.
Kraft/Cadbury Merger Sweetened, Berkshire Hathaway Skeptical
Kraft Foods feels they strengthened their ongoing bid to purchase the English confectioner Cadbury today by selling their pizza business to Nestle. The sale effectively rules out Nestle as a competing bidder for Cadbury while also adding more on-hand cash to Kraft's estimated $16.4 billion offer to buy the company, making Kraft the overwhelming front runner.
Sugar Vs. HFCS: The Devil You Know
There's been a backlash against high fructose corn syrup in recent years as the sweetener has been linked to a litany of health problems. But when life gives you lemons, you make lemonade. Or, if you're the soft drink industry, you make sodas loaded with sugar and market it as both a better-tasting product and a healthier alternative to HFCS.
Crass Commercialism That Keeps You Warm
Given the current cold and snowy weather, Kraft Foods is rolling out their latest promotion at just the right time. Trying to shill their new "Stove Top Quick Cups" instant stuffing (which totally would have replaced our Top Ramen diet back in college), Kraft will be installing heating units at 10 CTA bus stops downtown, as well as handing out free samples on select days. Heat and a snack sure make the constant pummeling of advertising go down smoother than selling CTA station naming rights -- maybe they need to expand that idea to corresponding snacks/samples at every stop. If that happens, we'll be campaigning hard for the Johnnie Walker Blue Line.
A Quick Turnover for Kraft
Yesterday, Northfield-based Kraft Foods announced it reached a deal to sell its Fruit2o bottled water and Veryfine juice brands to Sunny Delight Beverages Co. In announcing the sale, Kraft said the brands no longer fit with the company's long-term growth strategies, even though the brands generated $135 million in revenue.
Business, Women
Good news, women of Illinois: We're in good company! Four of the top ten most powerful women in business are based here (or run companies that are). Irene Rosenfeld, chairman and CEO of Kraft Foods, comes in at number 5, thanks to acquiring a $7.2 billion "global biscuit business." Pat Woertz, chairman, CEO, and president of Decatur–based agricultural giant Archer Daniels Midland, follows her at 6 because she brought in $44 billion in revenue. Number...
Convince Us: North Side Chinese Food Edition
Chicagoist needs your help. This weekend, we were getting ready to go out for some delicious Chinese food on the north side when we had a realization; we have no idea where to go out for Chinese food when dining north of Chinatown. In the past we've sung the praises of Japanese, Korean, Thai, Vietnamese and so on, but when it came to finding a Chinese restaurant to head to on a Friday night, we...
Kraft To Go It Alone With "Real Kraft Cheese"
It hasn't been a great few days for Northfield-based Kraft Foods, Inc. First, Altria announced it was spinning-off Kraft into its own company; the spin-off will "enhance Kraft's ability to make acquisitions, including by using Kraft stock as acquisition currency, to compete more effectively in the food industry," according to Altria's release. It will also free up Altria to focus more on its tobacco holdings, including Philip Morris. Survey says challenges are ahead for the food giant. The spin-off it set for March 30.
Your Friday Food Buffet
There's been a lot of food news that crossed our radar this week. Here are a few of the stories we didn't snark on, until today. Kraft Foods, You've Been Served: The legal team at Kraft Foods is going to be mighty busy in the upcoming year, if they keep getting sued at this rate. Earlier this week, a Florida woman sued Kraft for claiming that their "all natural" Capri Sun juice drinks are really...
Avocado-Free Guacamole
Chicagoist's grandfather loves telling this joke: When is a door not a door? When it's ajar!
Women on Top
Forbes’ 2006 list of “100 most powerful women” includes five Chicago-area names. The most powerful woman in Chicago? Sara Lee Chairman and CEO Brenda Barnes, who came in at No. 9. Cause nobody doesn't like Sara Lee.
Altoids: The Curiously Declining Market Share
Chicagoist can't remember the last time we bought a pack of gum. Between the unwrapping and the chewing and smacking and Mom's voice in our head telling us that gentlemen don't chew gum like grazing cows and the spitting of the spent wad (heh, we said wad) into a garbage can or, unable to find one, placing it under a table it's just too much of a hassle. Plus, we'd rather lock our jaw pursuing more, um, carnal pleasures.
Mac & Cheese That Goes To 11. It's One Better.
Chicagoist can't remember the last time we purchased a box of macaroni and cheese. We think it was around the same time we purchased ramen noodles, but don't quote us on it. Either way learning to cook allowed us to wean ourselves off the teat of processed, pre-packaged comfort food.
"One Million Moms" Don't Love Kraft Mac & Cheese
You didn't expect Chicago's involvement in the 2006 Gay Games to be drama free, did you?

