One fall day in 2008, a 37-year-old copywriter named Erik Proulx lost his job at one of the largest advertising agencies in the country and, and like any media-savvy creative, the first thing he did was Twitter about it.
Interview: Lemonade filmmaker Erik Proulx
Floating In Lemonade
San Francisco's Lemonade remind us of late '90s Psychic TV, as they blend dance beats with visions of acid flashbacks while displaying a willingness to throw the entire enterprise over a cliff if only because they're curious about what that would sound like. This art-dance combos employs wildly eclectic sounds on their self-titled debut in boldly surprising ways without ever running into the danger of coming across as willfully obtuse. There's more than a healthy dose of experimentation, but even when things seem about to drift off into the ether -- for instance the hazy extended outro of "Blissout" that immediately follows a frenzied tribal drum break -- it's still naturally instinctual to the point that the tunes still make sense.

