Judging by the number of our friends who have changed their Facebook and Twitter avatars to the Mad Men versions of themselves, everyone is gearing up for next week's third season premiere of the hit AMC show. But did you know that the Don Draper character has roots in Chicago? Show creator/producer Matthew Weiner admitted that part of Don's character was based on Draper Daniels of Leo Burnett. And Chicago magazine gets the story of Daniels straight from his wife, Myra Janco Daniels.
Chicago's Mad Man
2016 Promo Talent Sparks Debate
The use of some out-of-town directors and crew members to shoot promotional videos that will be presented to the International Olympic Committee when it comes in early April to evaluate Chicago as a hosting contender is causing quite a ruckus. On Monday the editor of ReelChicago.com, a site that monitors the local film industry, posted a story criticizing local ad giant Leo Burnett for hiring production companies that brought talent from Los Angeles and New York to shoot some of the bid footage.
Raisin Brahms!
These ads for Americans for the Arts were created by Chicago's own Leo Burnett agency. It's goooood!
You Deserve a Break Today
The commercial above is the newest entry by that winning combination of McDonald's and Leo Burnett. It's gotten such a response that Jay Leno and Ellen Degeneres have asked about having Quincy Eaton, the pint-sized cross between Ozone and Radio Raheem who stars in the video, on their respective shows. Surely Eaton can teach Ellen how to pop and lock. The commercial also extends the proverbial fifteen minutes of fame for "The Cha-Cha Slide."...
McDonald's Cunning Salad Stunt
Just in time for the playoffs, no less. Using actual lettuce to spell out the words "fresh salads," a billboard near Clark and Addison has been transformed into an ad for McDonald's premium salads. The ad was created by Leo Burnett and follows their successful "sundial" ad campaign, which used the Golden Arches logo to cast a shadow over various breakfast items. The ad company worked with a horticulturalist on this billboard, which is capable of allowing the lettuce to grow from small sprouts to verdant foliage, and presumably to be safe from pecking by birds, squirrels, and Cubs fans who might mistake the ad for another patch of green on which to micturate.
CIFF: "America the Beautiful"
This is part of Chicagoist's continuing coverage of the Chicago International Film Festival. A sobering statistic from Chicago filmmaker Darryl Robert's new documentary America the Beautiful: Although the U.S. makes up only 5% of the world's population, its residents are exposed to 40% of its advertising. Roberts argues that one major effect of that hypersaturation is an obsession with a certain kind of "perfect beauty," an unrealistic ideal that leaves many women feeling unhappy with...
Extra, Extra
Leo Burnett was hurting last year when they lost the Cadillac account, but they just made up some mileage by winning the Buick and GMC accounts from General Motors Corp. GM says they want to focus their Buick ads more on cars and less on Tiger Woods. Hmm. Sounds like a plan. Starbucks is upping their fancy by kickin' up the salad ante. They now have two national and three regional salads offered daily...
McGriddles Not Key to Happiness
Decisions are hard. When its 11 a.m., Chicagoist doesn’t know whether its time to order an Egg McMuffin or a Big Mac. Fortunately, a new billboard at the corner of Clark and Addison is there to help us figure it out.
Wrigley is About to Get Sweeter
Looking to extend more of its marketing from gum to candy, Wrigley announced today that it has agreed to buy Life Savers and Altoids from Kraft for $1.48 billion CA$H. The agreement also includes Creme Savers, as well as Trolli gummies, Sugus, and other local and regional brands in the US, Europe, Indonesia, and Thailand.

