Results tagged “lucashilderbrand”

Inherent Vice: Bootleg Histories of Videotape and Copyright is a new book examining the history of analog videotape, specifically VHS. Essentially introduced to consumers as a "blank format," its aesthetic properties and technological flexibility immediately placed it at the center of a legal maelstrom. At first movie studios and other copyright holders resisted VHS, but after U.S. courts reinterpreted copyright law to protect fair use by consumers they changed their tune and found ways to exploit the technology. This of course led to the VHS explosion of the 80's and 90's (by 1998 about 96.3% of all American households owned at least one VCR). Although VHS is now an "outdated" format (perhaps soon to be joined by DVD), it radically changed not only how audiences watched things but what they watched. For the first time viewers were able to easily manipulate content, via time shifting, and even create their own. In other words, at the risk of stating the obvious, VHS paved the way for TiVo and YouTube.