Entries from Chicagoist tagged with 'marketingtricks'
May 9, 2008
From Brew Blog comes word of a new "American ale" being readied for market in the fall by Anheuser Busch. "Budweiser American Ale defines a new style of ale – the American Ale – created by Anheuser-Busch brewmasters to deliver robust ale taste that’s full-bodied, but not too heavy nor too bitter.” It's just another way of saying that they're repackaging Budweiser for folks who wouldn't touch the flagship beer with a dead man's......
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