What do The Gap, American Airlines, the main titles for Little Miss Sunshine and Royal Bank of Scotland have in common? They all use the same typeface: Helvetica. Born in 1957 its clean, "neutral" look was revolutionary. 50 years later, and it's omnipresent. If you keep your eyes peeled you'll see it everywhere around you, on practically every city street, in every newspaper and magazine and, most of all, in advertising. Why? As Finlo... more ›