He hasn't even played a game yet at his new school and already Marcus Jordan, son of Michael, is grabbing headlines. If Marcus is flying high in Nikes like his father any time soon, it might be at a big cost to his school - the University of Central Florida - who has with a deal with one of the shoemaker's biggest competitors. UCF seems to have painted itself in a corner by promising Jordan he could don his father's line of sneakers while at the same time having an exclusive deal with Adidas (valued at around $2 million) that dictates all players, coach, and staff wear Adidas equipment and apparel, a pretty common-place deal among college athletic programs these days. And, as we know, Nike has a firm grasp on the rights to all things Jordan.
