Remember when there was that big launch last October of (PRODUCT)RED? And Oprah and Bono showed up at the Michigan Avenue Gap and acted like douchebags? Do you remember that? We do. We also remember seeing a litany of celebrities — Steven Speilberg, Christy Turlington, Mary J. Blige, Penelope Cruz — in advertisements wearing the (PRODUCT)RED clothing. And we thought to ourselves, are we really supposed to be feeling good about buying clothes to benefit...
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Continue reading "(PRODUCT)RED Leaves Something to be DESI(RED)"
Yesterday's Bonoprah event at the Michigan Avenue Gap might have been a bust, but it won't be the last time Chicagoans will be seeing red. The talk show queen and the world's rockingest philanthropist were supposed to appear yesterday as part of the Product Red campaign, which involves a number of big-name brands organized to fight AIDS in Africa. Along with Gap's new line of Red t-shirts, Motorola introduced a new red Razr phone, and...
Continue reading "Bono's Red Blitz Centers on Chicago"
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